The included Amazon Seller Central account features 58 products spread across 100 SKUs (61 SKUs in the US, and 39 SKUs in Canada) for items used in the home. The business includes a trademark and is a part of Amazon's Brand Registry 2.0. The Seller has spent very little on Amazon PPC spend and minimal effort is required to maintain the business at this time.
The Seller spends the majority of their time performing basic maintenance on the site and FBA listings, researching new product ideas and launches, and monitoring analytics and inventory numbers. The manufacturer of the brand's products is located in South Korea. The Seller has the full rights to the brand for the E-Commerce market in North America, and the HQ company has no issue if the products were rebranded to a new private label name should the Buyer like. The Seller does not own the trademark brand name, but they do own the trademark name that is being printed on most of the packaging to prevent copycats and piggybacks from competing with the listings.
Products are shipped from South Korea to North America and stored in 3PLs in California, New Jersey, or Canada. Some items are sent directly to FBA in the US marketplace depending on storage limits imposed by Amazon. In Canada, inventory is sent to a 3PL or stored in New Jersey depending on the storage cost savings, before moving into Amazon's warehouse when needed.
This business is generating 100% of the revenue from Amazon FBA sales. The business includes some revenue generated from Walmart but has not been included in the valuation. A majority of sales stem from the US and Canada markets. The Seller has only spent around 1.7% of the revenue to invest in PPC ad spend, serving as a growth opportunity for the Buyer to explore further.