BUSINESS HIGHLIGHTS
Based in Northern California, the Company provides global Voice-of-Customer marketing research to the healthcare, medical device, and pharmaceutical industries. The Company’s passion for excellence is not limited to revealing the voice of the customer; the Company goes one step further to address clients' unique business challenges and goals, and strives to deliver highly actionable strategic or tactical recommendations. The Company’s study methodologies are derived from proven classic primary research techniques, however, clients also appreciate the firm’s ability to innovate and adapt to unique healthcare challenges. The Company knows how to address complex decision processes (users, clinical decision makers, economic purchasers) and can model buying groups that rely on Economic Value Analysis while preserving the necessary measurement of the emotional appeal that clinicians will express for novel technology.
INVESTMENT APPEAL
Established Blue-Chip Clients: The Company represents several well-established and reputable companies in the healthcare industry. The Company maintains excellent relationships with companies like GE Healthcare and Siemens. Due to its relationship with preeminent customers in the marketplace, the Company benefits from significant brand awareness in the industry and possesses a confident ability to collect receivables.
Geographic Reach: The Company’s solutions and software products are easily distributed and installed across the world. The Company maintains its personnel and customer support at its headquarters, but is able to effectively manage all of its client contacts from afar, resulting in more efficient operations.
International Reach: The Company’s solutions and software products are used for in-depth analysis in the top 20 international markets (EMEA, APAC, etc.)
Outstanding Growth Opportunities: Several opportunities exist for the Company to significantly increase revenue and profit, including leveraging the Company’s proven reputation to pursue and penetrate new and existing markets.
