Fully integrated, results-based B2B marketing and public relations agency that has demonstrated a profitable methodology that applies to an impressive range of expanding B2B industries.
With in-house capabilities in traditional, digital, video, and experiential marketing, and public relations the company is entrenched in growing verticals such as animal/pet health, medical diagnostics and devices, food processing, pest control, material handling, and more. Their expertise in B2B can easily be applied to other verticals.
Their highly skilled team of 12 full-time employees understand the nuances of B2B marketing communications, including helping clients navigate the challenging world of regulatory issues. From product launches to public relations and social media campaigns, to digital advertising and video production services, the team’s experience and specialized expertise in industry sectors and deep knowledge of the sales process produces results, leading to a strong track record of client retention and referrals.
The demand for their B2B expertise has enabled the company to price their services to deliver strong margins. Between 2020 and 2023, Adjusted Gross Income (total income minus outside client costs) grew by an average of 30% per year. For 2022 and 2023, the average annual Adjusted EBITDA is forecasted to be $586,166 on an average annual Adjusted Gross Income of $2,093,357. The average EBITDA margin is 28%.
The company is for sale because the owner is nearing his desired retirement age. He will be available to work for a couple of years to assure a profitable transition and to help capitalize on further growth opportunities. In preparation for ownership transitioning, he has successfully transferred his knowledge to a client-facing team of seasoned professionals who manage client engagements. He is not active in the day-to-day management of client accounts, as numerous people in the company contribute to new business and develop strategies for client campaigns.
The agency has the trust of leading brands and is in the position to leverage their specialized expertise and long-term relationships to grow the enterprise of an acquiring company. There are opportunities to expand into different business units across companies, as well as to leverage the agency’s portfolio and expertise to land larger clients in their specialized sectors.
