Industry Overview
The franchise operates within the quick-service restaurant and takeout/delivery sector, serving strong consumer demand for convenient, flavour-led food concepts.
WingsUp! is positioned as a scalable food franchise model designed around takeout, delivery and streamlined operations. The concept is suited to operators looking for a focused QSR opportunity with a recognisable product category, simple store-level execution and the ability to grow through multiple locations.
The US foodservice market continues to support operator interest in brands that combine off-premise demand, manageable footprint requirements, technology-enabled ordering and clear local market growth potential.
Business Description
Established in 1988, the brand has built a strong reputation over more than 35 years by delivering exceptional food quality, efficient operations, and outstanding customer service. With 100% of locations operated by franchisees, WingsUp! provides entrepreneurs with a proven and scalable business model designed for long-term success.
The franchise offers multiple revenue streams through dine-in, takeout, delivery, and catering services, helping franchisees maximise sales opportunities. WingsUp! locations benefit from compact store footprints, low overhead costs, modern restaurant designs, and simple day-to-day operations, making the concept highly efficient and profitable. The diverse menu includes signature chicken wings, buffalo bites, chicken sandwiches, appetisers, desserts, and a variety of comfort food favourites that appeal to a broad customer base.
Currently operating across 30 regions, WingsUp! continues to expand rapidly with strong franchise demand in key markets including Texas and Florida. Franchisees benefit from comprehensive support including site selection assistance, professional store design, digital marketing campaigns, social media management, flyer distribution, celebrity endorsements, video production, product photography, custom packaging, and ongoing promotional initiatives designed to drive customer traffic and repeat business.
This is an excellent opportunity for motivated entrepreneurs seeking a proven quick-service restaurant franchise in the rapidly growing chicken wing sector.
Financial Summary
Figures are per unit:
Asking Price:
$400,000 - $780,000 Investment Required
Franchise Fee:
$34,500
Investment Rationale
- Significant opportunities for multi-unit ownership, additional territory development, catering growth, and increased delivery partnerships in expanding markets.
- Flexible operating hours depending on location and market demand.
Customer Overview
The brand serves customers looking for convenient, flavour-led takeout and delivery food options.
The model is designed around off-premise demand, with ordering and delivery technology supporting the customer experience. This makes the opportunity relevant to operators who understand local store marketing, delivery demand, customer retention and repeat-order foodservice occasions.
Transaction Information
New franchise partners receive an extensive 4–6 week training programme covering all operational, marketing, and management aspects of the business. Training includes head office instruction, hands-on in-store experience, online learning modules, and dedicated opening support. Franchisees also benefit from ongoing operational guidance, one-on-one support meetings, and access to a dedicated franchisee portal.
To register interest you will need to complete our Buyer Verification Process.
