Industry Overview
The global home solutions and household products sector is benefiting from sustained e-commerce growth, with consumers increasingly favouring convenient, problem-solving products purchased online.
Business Description
A direct-to-consumer e-commerce brand offering high-demand home solutions products, anchored by a flagship quick-dry bath mat and supported by a growing portfolio of complementary products. Sales are driven through Shopify with expanding international reach
Financial Summary
Generated $3.1M USD in revenue and $399,000 USD in net profit over the trailing twelve months, delivering approximately 13% net margins. The business demonstrates strong unit economics with average order value exceeding $84 USD and repeat purchase rates of over 22%, supported by a customer base of more than 80,000 subscribers and customers.
Investment Rationale
Proven and scalable paid acquisition engine across Meta, Google, and AppLovin, combined with a lean operating model and supplier-managed logistics. Significant upside through product expansion, international growth, channel diversification, and margin optimisation initiatives.
Customer Overview
Diverse global customer base across the US, UK, Canada, and Australia, purchasing practical, high-utility household products with strong repeat purchasing behaviour.
Transaction Information
Full sale (100% share sale) including Shopify store, domain, customer database, supplier relationships, marketing accounts, SOPs, and operational infrastructure. Structured transition support provided by the seller.
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