Industry Overview
Operates within the US men's wellness and direct-to-consumer sector, offering consumer wellness products through established digital sales channels.
Location
United States (e-commerce operations)
Business Description
Launched in late 2024, the business operates with a fully in-house team of approximately 15 employees managing creative production, marketing, operations and customer support. Fulfilment is handled through established third-party logistics partners.
Financial Summary
The business generates approximately USD 8.89 million in annual revenue, achieving a 19% net profit margin within the men's wellness sector.
- TTM Revenue: USD 8.89 million
- TTM Earnings: USD 1.70 million
- Net Profit Margin: 19%
Investment Rationale
- Founder-independent operations supported by an established in-house management team.
- Email database exceeding 300,000 subscribers.
- Diversified customer acquisition across Meta, Google, Amazon, email and SMS.
- Low refund rates of 2–3% and chargebacks below 1%.
- Expansion potential through Amazon, international markets, new products and subscription offerings.
Customer Overview
Established US customer base, with repeat purchasers contributing approximately 15–20% of monthly revenue and strong engagement across digital channels.
Transaction Information
Business acquisition opportunity suited to consumer brand groups and private equity buyers. The founder continues to grow the business while exploring a sale. Further details available under NDA.
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