Business Description
Established in 2018, the business has become a leading player within the electric lunch box category, supported by 40,000+ verified reviews, strong brand recognition, and a highly rated flagship product with 4.5+ star reviews. The company operates across 13 international Amazon marketplaces and has achieved more than $35M in lifetime sales.
The business benefits from a proven international operating model across the US, UK, EU, Canada, and Mexico, with substantial growth already demonstrated through 89% year-on-year revenue growth and 90% EBITDA growth. European operations remain underpenetrated and continue to offer significant upside potential, while current TACoS performance in the EU sits at an efficient 8.5%. Revenue is highly diversified geographically despite Amazon accounting for approximately 97% of sales.
Clear expansion opportunities remain available for a new owner, including the launch of three new products already in the pipeline for 2026, scaling TikTok Shop and Shopify sales channels, activating and monetising a 30,000+ subscriber Klaviyo database, and pursuing retail distribution opportunities. The business currently operates with a lean and efficient four-person remote team, all of whom are committed to remaining post-acquisition, allowing for a smooth transition and minimal operational complexity.
The sale includes all Amazon Seller Central accounts across 13 markets, brand intellectual property, US, UK and EU trademarks, supplier relationships, inventory valued at approximately $1M–$1.5M landed cost, creative assets, SOPs, product listings, review history, and the full operational infrastructure required to continue operations immediately from day one. Founder is seeking a full exit in order to pursue new ventures and is willing to provide structured transition support to ensure continuity.
Reason for Selling:
Founder is exiting to pursue new business ventures after scaling the brand from a single product into an 8-figure international eCommerce business.
Investment Rationale
Competition:
Strong market position within the electric lunch box category supported by significant review moat, established rankings, strong brand equity, and international marketplace presence.
Expansion Potential:
Major growth opportunities through additional product launches, further EU market penetration, Shopify and TikTok Shop expansion, email marketing monetisation, and retail distribution partnerships.
Support & Training:
Founder will provide structured transition support to ensure smooth handover of operations, supplier management, and marketplace administration.
Inventory / Stock:
Approximately $1M–$1.5M at landed cost included subject to negotiation.
Additional Key Features:
- 13 International Marketplace Accounts
- 30,000+ Klaviyo Subscribers
- Amazon FBA Category Leader
- 3 New Product Launches Planned
- Fully Remote Team Included
- Trademark Portfolio Included
