Wig shop for sale! A leading wig boutique store in a north Dallas suburb is now available for purchase! This is an attractive opportunity to step into retail store ownership. The store sells top-quality wigs, both real hair and synthetic, in addition to other beauty products, services, and expertise to a range of clients. The store maintains high profit margins, extremely low overhead, and easy operations with minimal hours, open for appointments only. This business was originally established in Ohio in 2000 before it was relocated to its current location in 2018. The north Dallas suburb location is within a bustling retail center anchored by a prominent franchise fitness center that attracts ample foot traffic to the immediate area. The customer base includes local and out-of-state clients, all female and high-income. Many clients are regular and return customers.
Prior to October 2023, sales were consistently growing despite minimal business hours and marketing. However, after October 2023, sales slowed down due to the owner having to prioritize taking care of a sick family member over securing appointments.
While the business has several glowing reviews on Google and positive word of mouth, there is not much advertising, just a basic website and a light social media presence on Facebook. Growing the social media presence is highly recommended for more overall exposure in addition to revamping the website for possible online ordering. Local marketing efforts could also prove to be effective at promoting the business to nearby residents and foot traffic.
Growth potential is strong since the business is currently open by appointment only and mostly closed throughout the week, missing out on potential walk-in customers. Simply extending the business hours would allow the business to capture walk-in customers. Expanding into products for men could be explored. For an owner-operator with salon industry experience, introducing custom color and dye service for additional income could be accomplished by installing a shampoo bowl; the necessary plumbing is already in place.
The current owner works less than 20 hours per week handling scheduled appointments as needed. The owner plans to retire and is now seeking a qualified buyer to take over the establishment.
