An Amazon-based Consumer Packaged Goods Company serving customers who want clean-label, low-carb products without added sugar. Founded in 2014, this eCommerce business has 12 years of operating history and stands out through a registered category-descriptive trademark, an exact-match category domain, a proprietary recipe developed about 15 years ago, and company-owned product formulations. Their products are made in the US and have received coverage from major national health, food, and lifestyle publications.
The business uses Amazon FBA and Walmart alongside their Shopify storefront, with one-time purchases and monthly subscriptions. Their products are positioned at premium price points with an average order value generally ranging from $30 to $60. The subscriber base includes more than 400 active customers who average 8.86 orders before canceling, while Shopify reports a 72% repeat-order rate.
The Amazon account includes Brand Registry, A+ Content, more than 2,600 combined product reviews, and about 95% seller feedback. The sale also includes an email database of about 81,838 profiles and social accounts with more than 75,000 social media followers.
From an operational standpoint, the system is automated and there are no employees. The current ownership spends an average of 2 hours weekly on stats checks. Amazon orders are handled via FBA, Shopify orders go through a third-party fulfillment partner, and manufacturing is managed by a US company, which limits tariff exposure. Around 3 months of inventory is normally held, production lead time is about eight weeks, and the next owner can learn routine operations in two weeks.
Growth opportunities include restarting proven Amazon ads, mailing the full email database, building automated email flows, and using Meta, Google, and TikTok campaigns to bring more traffic to the Shopify store. A buyer could also build an SEO plan around the exact-match domain and existing blog, launch an affiliate or influencer program, improve subscription retention with loyalty offers, raise AOV through bundles, expand the product line through the current co-packer, enter wholesale and retail channels, activate TikTok Shop, and move into additional Amazon markets.
A buyer receives a recognizable brand supported by transferable marketplace accounts, a registered trademark, proprietary formulations, a category-focused domain, an established fulfillment setup, an engaged subscriber base, and sizable email and social audiences. The seller will provide up to 40 hours of transition support during the first 90 days, giving a new owner a clear handoff into a low-touch eCommerce operation.
Key Valuation Points
- 12-year-old
- $30 Avg. Order Value
- 413 Active Customers
- 75K+ Social Following
- Registered Trademark.
- 2 hours/week
- No employees
- 90 Days Transition Support
- 72% Repeat Order Rate.
- 81,838 Email Database
Code Name: Project Macro
SF672
