2.1x Intimate-Wellness Ecommerce, Amazon Shopify Organic, Under 5 Hrs/Week
Deal ID: HMIB77
Overview: : A highly automated ecommerce portfolio selling proprietary products through Amazon USA and a growing organic Shopify channel. The business operates across two established categories: home goods and intimate wellness, with approximately 60% of profit generated by the intimate-wellness product line. The catalog includes 40+ proprietary SKUs, two U.S. trademarks, custom product tooling, Amazon Brand Registry, and established supplier relationships. Day-to-day supply chain and replenishment are handled by an existing manager and Amazon's fulfillment infrastructure. Owner involvement is approximately 1 hour per week currently and is expected to remain below 5 hours per week.
Asking Price: $700K + Inventory, Note: minimum cash at close option of $600k available
TTM Revenue: $1.1M
TTM Cashflow: $293K
Acquisition Multiple: 2.1x
August Net Income: ~$40k
Estimated Future Cashflow: Conservative FUTURE 12 month profit at ~$360K
Turnkey: Possible (~1 hr/week owner oversight; supply chain manager runs day-to-day), Max 5 hrs/week
Online / Remote Capable: Yes, Online
Year Established: 2023
Net Margin: ~25% (TTM)
SKUs: 40+ proprietary, easy to manage with existing VA. No single SKU risk.
SBA Eligible: No
Country of Incorporation: Non USA
Marketplace: Amazon USA, .com and DTC
Growth Opportunities: Clear expansion runway: international marketplaces (Canada direct fulfillment, Amazon Europe/Germany) are untapped, Amazon PPC has barely been used, a proven paid-traffic channel is dormant, and a high-ticket premium SKU pre-sold before launch. Sale includes Amazon Seller Central account, Shopify store, supply chain contractor, two trademarks, Sellerboard dashboard, email list, all design assets, and a custom AI price-optimization tool integrated via the Amazon API. Post Purchase support included. Increased organic website traffic and growing automatically.
Exit Advisor Takeaway: At a 2.1x multiple on $323K TTM cashflow, this is priced attractively for an asset with genuine defensibility, a diversified, hard-to-replicate catalog with several SKUs excluded from Amazon's Best Sellers Rank, denying copycats the visibility tools they normally use to clone winners. Combined with an organic, ad-free Shopify channel and multiple untapped growth levers (geo expansion, PPC, retargeting), this reads as a rare FBA asset built for longevity, not a one-cycle wholesale flip. A near-passive under 5 hour per week commitment and durable, dual-stream profit make this a strong fit for a stable, largely passive buyer.
