Over the last four decades, a motorcycle dealership in the mid-Atlantic region of the U.S. has become a household name not only in their region but on the national and international stage as well.
Supported by skilled staff and renowned customer service methods, the dealership has sold over 10,000 motorcycles and well over 150,000 parts, new and used accessories, apparel, and riding gear.
They've accumulated 25,000–30,000 names in their customer database, have 20,000 active email subscribers, and have 10,000 Facebook followers.
While the owners have been integral to the growth and success of the business, the dealership's stringent hiring approach, sales systems, and training programs have yielded long-term, effective staff capable of running the company in the owners' absence.
The owners have built a profitable operation with the support of their employees, but there is plenty of opportunity for further growth. The industry itself is on the cusp of projected growth, and the dealership is taking on several revenue-generating additions soon.
They recently launched a new luxury product line in 2023, a rental program is scheduled to launch in 2024, and they are primed for physical expansion, strategizing the addition of second or third locations.
While all these new and upcoming changes suggest the business is on the verge of an exciting growth spurt, the owners are choosing to step aside at this time to enjoy their retirement while they are healthy & able to do so.
