US Buyer Survey 2024
In April 2024, 330 business buyers from across the US participated in BusinessesForSale.com’s latest buyer survey. Here we take a look at some key insights and trends to discover what they are looking for, and how much finance they have at their disposal.
Budget range
Nearly a quarter of business buyers are high-net-worth individuals with a budget range of more than $1m, demonstrating their access to capital.
Cash deposit
Under $100K: 44.62%
Between $100K and $250K: 26.15%
Between $250K and $500K: 14.46%
Over $500K: 14.77%
15% of buyers have more than $500K to invest in a business.
Is this your first time buying a business?
Yes: 64.24%
No: 35.76%
More than a third of business buyers have already bought one before, demonstrating their entrepreneurial experience.
Employment status
The majority of surveyed buyers are currently in full time employment.
Age bracket
The largest percentage of buyers fall into the 55-64 age bracket, but more than a quarter of buyers are under the age of 45.
Looking to buy a business or franchise?
Business: 63.83%
Would Consider Franchising: 36.17%
The majority of buyers are looking for a business, but a large percentage are also open to the possibility of franchising.
Length of time spent finding a business to invest in
The majority of buyers have been looking to buy a business for 1-6 months.
The reason most people are looking to buy a business?
attach_money
Financial Freedom & Independence
emoji_objects
Entrepreneurial Passion & Challenge
trending_up
Income Growth & Diversification
swap_horiz
Career Change & Autonomy
business_center
Investment & Asset Building
expand
Expansion of Existing Businesses