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Listed by:

ProNova Partners

Broker license number: 01820673

Home Services D2D Sales CRM Platform For Sale

Los Angeles, California - South, US
Asking Price:
Undisclosed
Sales Revenue:
$11,494
Cash Flow:
$2,981

This Company offers a white-label web and mobile CRM built for home-services companies that sell door to door, including solar, roofing, pest control, water treatment and window and blind companies. The platform connects field canvassing, office sales and installation tracking in one system: reps capture leads on native iOS and Android apps, the office manages appointments, proposals and contracts on the web, and operations track every job through completion. The platform is proven in the field: a solar sales company run by one of the founders put more than $200 million in sales through it, and one launch onboarded roughly 200 companies in about three months. First launched in 2017, it returned to its founders and was fully rebuilt in 2023 with a new web application, new mobile apps, an open API and an architecture designed for AI features. A single admin login can stand up the platform for any supported vertical under its own brand and domain, which makes it a natural fit for a home-services roll-up or multi-brand operator, and seller-reported hosting runs only a few hundred dollars per month even for a very large organization. This is a sale of the software platform and its intellectual property, best suited to a buyer that can relaunch it to the market or put it to work inside an existing business.

The founders regained the platform after the original acquirer did not complete its payments, and they no longer have the time or a use for it in their current business. They want to see it keep growing in the hands of a company, or even a single operator, that can put it to work. Confidentiality is a concern for the Sellers, and so the location information provided in the ad is that of the broker, and not of the business. Business name and details will be shared once a qualified buyer prospect is vetted.

NDA is required to receive comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.

Property Information

Premises Details:

Facilities: Cloud-hosted software platform operated remotely. No real estate, lease or physical facility is included in the sale.

The sale is expected to include the source code, web application, iOS and Android apps, open API, hosting environment, brand, multiple active domains, product specifications and design guide, subject to the final asset schedule.

Business Operation

Expansion Potential:

Relaunch to the companies onboarded historically, deploy the platform inside an existing home-services operator, bundle it into a field-service software suite, offer white-label deployments to dealer and franchise networks, and add verticals, integrations and AI-assisted features through the open API. A company that is already in this space has an excellent opportunity to combine capabilities and streamline operations to grow both top line and bottom-line earnings.

Competition / Market:

Home-services sales teams typically piece together separate tools for door-to-door canvassing, CRM and project or installation tracking. This platform covers the full workflow in one system, runs multiple verticals and brands from one login, prices by company rather than by seat, which sets it apart from single-purpose canvassing apps and general-purpose CRMs.

Reasons for selling:

The founders regained the platform after the original acquirer did not complete its payments and no longer have the time or use for it in their current business.c

Employees:
2
Years established:
9

Other Information

Support & training:

The Sellers will provide 24 weeks of training and transition support after closing at 8 to 20 hours per week, including a code walkthrough and technical handover. The lead founder is open to staying on longer and building the platform out in whatever direction the buyer chooses.

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

TBD if structure and terms are acceptable.

Listed by

ProNova Partners

Broker license number: 01820673