An e-commerce and catalog company that designs, assembles and markets professionally designed and easy-to-maintain high end silk floral arrangements, artificial plants, and trees. The company utilizes a proprietary design and assembly process to differentiate itself from its competitors in the artificial plants and flowers segment of the home decor industry. These processes have afforded the company a repeat purchase rate of 37% and a gross margin across all product categories of nearly 75%. Operations are located in a 40,000 sf facility.
Summary Investment Considerations:
- Operates as a multi-channel direct marketer, selling products through print catalog and website
- Market leader in the direct-to-consumer sale of these products with over 30 years of brand recognition in the category
- Tremendous online growth opportunities in Residential Home Décor, Gift and Consumer Business Markets. Untapped potential in marketplace opportunities including Amazon, Wayfair and others.
- Major Website Technology Initiative should improve conversion rates & reduce costs.
