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This listing is for an Amazon FBA business created in September 2014 in the home & garden niche. The Amazon Seller Central account is included and features 28 product SKUs for accessories for products found at both commercial and residential properties. Twenty-one of the SKUs are variations within the main ASIN, which has excellent reviews. The business is registered with Amazon’s Brand Registry program and has a product design patent and trademark which are included in the sale.
While 95% of the sales coming from Amazon, the Seller did a test with Walmart.com and quickly sold out of the small amount of test inventory. The Seller hasn’t had time to implement this channel fully into the business, so this is a growth opportunity for the new owner to consider.
The business has an associated site featuring a Shopify storefront where some sales take place. The included eBay account is currently inactive but features a large amount of feedback with a 100% rating.
When it comes to social media, the business has two Facebook pages. One of the pages has about 42K likes, while the other has 1.4K likes. The larger page is related to the niche space, while the smaller is for the brand itself. A Facebook custom audience has been created with a look-a-like audience of >2,000,000 people in the USA.
One employee currently handles customer service responsibilities and is willing to continue to work with the new owner if desired.
Included in the sale of this business are:
The Amazon Seller Central account with 28 product SKUs
SOPs (supplier ordering, shipping, PPC optimization)
Customer service response templates
eBay & Walmart accounts
2 Facebook accounts
Primary domain & all site content/files
Inventory is not normally included in the list price, further details can be provided to active depositors.
Opportunities for this business include:
Expanding to Amazon Canada, Europe and Australia marketplaces would be the quickest route to rapidly increase revenue. Amazon has offered to cover all business setup costs for EU. Invitation for Amazon Australia and Mexico in hand
Walmart.com listing optimization - initial testing with Walmart.com was successful, all of the test inventory sold out (30+ orders). No listing optimization has been done yet.
Growing email list through Facebook marketing
The brand is in a very strong position to enter physical retail in places like Home Depot, Lowe's, Target, Bed Bath & Beyond, etc.
B2B sales expansion - several business inquiries were received to place bulk orders
Weekly: Check Amazon Pay Per Click
Monthly: Check inventory / reorder with suppliers as needed
The Seller is looking to sell this business because they have no time left to continue running the business after getting married and still working a full-time job.
The Seller is willing to provide 30 days of Skype and email support to ensure a smooth transition.
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