HS Listing ID-71044
Business Overview
Beauty & Wellness (Nail Salon / Spa Services)
Provides high-quality nail care and wellness-focused beauty services, including manicures, pedicures, gel and acrylic enhancements, and relaxing spa treatments in a clean, upscale environment.
Primary customer base
Local residents, professionals, and repeat clients in the North Miami / Miami Beach area, with a strong base of loyal, returning customers.
Position in the market
Premium local favorite with strong repeat clientele and consistent service quality.
What makes your business different from competitors
Focus on hygiene and customer experience
Skilled technicians with consistent results
Upscale but approachable pricing
Strong customer loyalty and repeat business
Financial Performance
Key highlights of performance:
Strong repeat customer base
Consistent monthly revenue
High-margin services
Low customer acquisition cost
Trailing Twelve Months (TTM) revenue:
~$450,000 – $600,000
Average monthly revenue:
~$37,000 – $50,000
Approximate profit margin:
15% – 25%
Debts or liabilities:
Minimal to none outside of standard operating expenses (rent, payroll, supplies)
Revenue Breakdown
Revenue by service category:
Pedicures: 40%
Manicures (gel/regular): 30%
Acrylics & enhancements: 20%
Add-ons (designs, treatments): 10%
Revenue by customer type:
Walk-in: 60%
Appointment-based: 40%
Recurring vs one-time:
Repeat/recurring: ~70%
One-time/new: ~30%
Average transaction size:
$70– $85
Customer Insights
Ideal customer:
Working professionals and locals who value quality, consistency, and cleanliness.
Repeat customers:
~65% – 75%
Revenue from top customers:
No single customer accounts for more than 5%
Customer loyalty & retention:
Very strong, with many clients returning bi-weekly or monthly.
Marketing & Sales
Primary lead sources:
Walk-in traffic
Google reviews/search
Word of mouth
Instagram
New customers per month:
~80 – 120
Conversion rate:
~70% – 85%
Online presence:
Google: 4.6 plus
Yelp: Active
Instagram: Growing local following
Monthly marketing spend:
$100-200
Operations
Typical workflow:
Customer arrives selects service technician performs service upsells/add-ons payment via POS
Systems/software:
POS system (Square or similar)
Booking software
Basic accounting software
Capacity vs output:
Max capacity: ~250–300 clients/week
Current: ~70–85% capacity
Location type:
Leased retail storefront
Team & Staffing
Total employees:
6 – 10
Breakdown:
Full-time: 4–6
Part-time: 2–4
Contractors: Optional nail techs
Monthly payroll:
~$15,000 – $22,000
Management:
Owner-operated with senior technicians assisting in daily oversight
Ownership & Involvement
Owner responsibilities:
Staff management
Scheduling
Inventory
Customer relations
Hours worked:
30 – 50 hours/week
Can it run without owner?
Yes, with a manager in place for day-to-day operations
Assets
Digital assets:
Google Business profile
Instagram page
Booking system
Inventory included:
Nail products, tools, polish inventory
Contracts:
Supplier relationships (informal but stable)
Intellectual property:
Brand name, reputation, customer base
Reputation
Total reviews:
850 + across platforms
Average rating:
4.6- 4.8 stars
Awards/certifications:
Standard state licensing
Testimonials:
Yes, available via Google/Yelp
Growth Opportunities
Short-term:
Expand hours (evenings/Sundays)
Increase marketing/social media ads
Add more technicians to increase capacity
Long-term:
Open additional locations
Add advanced spa or cosmetic services
Biggest bottleneck:
Staffing and technician availability
