Acquire a semi-absentee eyelash extension education and beauty products business generating $1,039,883 in annual revenue and $235,658 in reported profit, with approximately 84% gross margins and just four hours of owner involvement per week.
Established in 2017, this California-based beauty brand combines a proprietary DIY eyelash extension starter kit with online training courses that teach customers how to apply lash extensions themselves. The combination of physical beauty products and digital education creates a distinctive offering for customers interested in learning professional-style lash application techniques at home.
The business has developed a diversified ecommerce sales model, with approximately half of revenue generated through Amazon and the remainder primarily through Shopify and TikTok. A developing wholesale channel, particularly among beauty schools, provides an additional route to market.
The seller reports discretionary earnings of approximately $212,000–$235,000, while the listing's latest 12-month financial figures show $235,658 in profit, representing a 23% margin. The business's approximately 84% gross margin reflects the combination of physical products and digital educational content.
Operations are supported by three full-time employees, allowing the owner to maintain a semi-absentee role requiring approximately four hours per week. The starter kit is sourced through a long-standing manufacturing supplier in China, while order fulfillment is handled through Amazon FBA and a third-party logistics provider.
The business benefits from seasonal demand, with the fourth quarter performing particularly well as customers purchase beauty products and educational kits for gifting.
Several opportunities exist for a new owner to build on the brand's existing sales channels. Expanding wholesale relationships with beauty schools, improving Amazon product conversion, introducing Google Ads, and developing influencer partnerships could help reach additional customers.
Further growth opportunities include expanding the online course library, strengthening TikTok marketing, and developing the brand's presence across its established ecommerce platforms.
Offered at $500,000, including approximately $30,000 in inventory, the acquisition includes the business's operational, commercial, and brand assets. The seller will consider cash offers or a combination of cash and seller financing.
With an established product offering, digital education component, lean staffing structure, and limited owner involvement, this opportunity is particularly suited to beauty industry operators, ecommerce entrepreneurs, and buyers seeking a high-margin beauty education brand.
Enquire today to explore this eyelash extension training and ecommerce business. Further information is available to qualified buyers following execution of a nondisclosure agreement.
