Overview
This established DTC men’s jewelry brand sells affordable, premium everyday pieces positioned around durability, minimalist styling, and a lifetime guarantee. The product mix includes proven bestseller categories across chains, watches, and symbolic accessories, appealing to both style-conscious male customers and gift buyers. Operations are lean, online-first, and supported by SOPs, freelancers, and ecommerce tools.
Asking Price: €600K
TTM Revenue: €933K
TTM Profit / Cash Flow: €254K
Valuation Multiple: 2.36x
TTM Gross Profit: €759K
2025 Revenue: €810K
2025 Net Profit: €239K
2026 YTD Revenue: €406K
2026 YTD Net Profit: €90K
Industry: DTC Ecommerce — Men’s Jewelry / Fashion Accessories
Business Model: Online ecommerce
Turnkey: Yes
Owner Involvement: 6–10 hours/week
Years in Business: 4.5 years
Inventory Included: Approx. €30K
Real Estate: None / online business
Financial Verification: Bank statements or tax returns reported
Primary Traffic Channels: Meta, TikTok, Google
Fulfillment / Ops: Automated fulfillment, inventory management, and customer service
Included in Sale: Inventory, domains, ad accounts, content, SOPs, tech stack, email list
Growth Opportunities
Upside is tied to scaling proven creative formats, expanding UGC/affiliate campaigns, launching emotionally driven product angles, and pushing winners into additional markets. The seller noted Q4 and summer as strong seasonal windows, while improved inventory planning may help reduce refund friction and missed demand during peak periods.
