Franchise Spotlight: Smoothies and Juices
With health culture booming, this is a sector that is successfully franchised and looks set to grow.
Statistics show that the Smoothie and Juice industry in America was worth an impressive $3billion in 2021 (Ibis World), with numbers looking set to continue growing. There are a range of opportunities available to those looking to franchise in this sector - from van-based, mobile franchises or high street stores to take-away and sit in services - all offering quick and relatively simple products with a high turnover of customers.
With more Americans starting to seek out healthier alternatives and more active lifestyles, the smoothie and juice industry has grown. For the more health conscious generation, smoothies offer quick and easy, healthy alternatives to junk food - perfect to ‘grab and go’, fitting in with busy lifestyles.
Originally favouring fruit drinks, companies are now diversifying to appeal to those looking for vegetable, nut, seed and superfood based drinks. There is scope for businesses to hone in on USPs such as offering post workout specific energy boost drinks, or to widen their product base to include simple, healthy foods such as wraps and salads.
Smoothie King is a well known and established brand for those looking to franchise in this sector. Jamba (originally Jamba Juice) are a company who have diversified their product range to include healthy food as well as drinks. Nekter Juice Bar has focused recent efforts on promoting customer loyalty reward points using an online app.
Smoothie and Juices Industry Analysis
As more people continue to embrace healthy lifestyles, the smoothie and juices sector looks set to benefit. Those looking to invest in this industry will benefit from the recognized brand name of an established business.
Often it is not a requirement for franchisees to have any experience making smoothies - most companies will provide full and comprehensive training, including how to manage and run the business. Franchisees with experience in sales, marketing and customer service will certainly find skills in these areas useful.
This industry is one that is growing and so the ability to diversify and take advantage of new and exciting trends will be important - another area where franchisees will benefit from the ongoing support of an umbrella company. With an exciting range of options available, franchisees have the option of growing their business in the future.