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Pure Barre - Fitness Franchise Franchise

Transform yourself and your community as a Pure Barre franchise owner

Territory Information

Liquid Capital:

Pure Barre is the largest and most established barre franchise with more than 500 studios across North America, Canada and more on the way.

Since 2001, we’ve been leading the way not only in barre, but boutique fitness in general, thanks to our proven technique, high-energy atmosphere, passionate franchise base and dedicated Corporate team.

Never willing to settle, Pure Barre is constantly evolving, to ensure we are delivering the best experience for our franchise owners and members worldwide.

Our History


Pure Barre was founded by dancer, choreographer and fitness guru Carrie Rezabek Dorr. Carrie opened her first studio in the basement of an office building in Birmingham, MI in 2001.

With no initial clients, staff, signage or even a bathroom, the concept took off as clients were amazed by the results they saw from the workout.

In July of 2009, Pure Barre became a franchise and has since exploded in popularity, due to its extremely effective technique (which transforms the shape of a woman’s body in record-breaking time); friendly,
high-energy atmosphere; and fun, motivating music.

In 2018, Pure Barre became part of Xponential Fitness’ family of brands which has positioned the brand for further expansion and world-class expertise.

Benefits of Ownership

Strong National Brand

Pure Barre is the largest and most established franchise concept with over 500 studios and more on the way. Our passionate franchise base and ever-evolving technique keep us in the headlines and top of mind with our devoted base of Pure Barre fans across North America.

Always Innovating

The boutique fitness industry has exploded in popularity as people seek a more personalized fitness experience, centered around community.Our passionate franchise base and ever-evolving technique keep us in the headlines and top of mind with our devoted base of Pure Barre members across North America.

Multiple Revenue Streams

Between barre classes, teacher training and a growing demand for premium active wear, you have multiple revenue streams available to you as an owner, with reoccurring revenue the focus.

Robust Support

From the minute you sign your agreement, we provide extensive support to guide you through all areas of the business including site selection, construction & design, recruitment, sales & marketing support, and on-going training.

Throughout the opening process and beyond, we are here to help. Plus, you can tap into our amazing network of passionate franchise owners to learn and grow together.

High Investment Return

Pure Barre has the brand strength and proven franchise success to deliver exceptional profit potential.

Liquid: $100,000 | Net Worth: $500,000 | Total Investment: $191,650 – $439,250

Ready to Start Your Future. Let’s Begin.

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