Moxie

Own a Full-Service Salon Built for Trends, Teamwork, and Recurring Revenue

Moxie Salon & Beauty Bar® operates in the thriving beauty and self-care industry with a full-service model designed to meet evolving client demands. Rather than focusing on a single niche service, Moxie delivers blowouts, cuts, color, extensions, tanning, makeup, lashes, and memberships under one roof.

Clients want a salon that can deliver every trend and every essential service consistently. Moxie’s full-service structure supports long-term client loyalty while providing franchisees with a diversified revenue model that is not dependent on one trend or offering.

Founded by twin sisters Jenn and Jamie Dunn, known as the Moxie Twins, the brand was built on high-quality services, accessible pricing, and a collaborative team culture. Since franchising began in 2014, Moxie has grown to 83+ units and continues to expand nationwide.

Why Invest in Moxie Salon & Beauty Bar?

• Full-service salon model with diversified revenue streams
• Team-based compensation model with hourly or salaried stylists
• Client memberships that create recurring income and loyalty
• Strong marketing support across digital, print, social, and storefront channels
• Real estate guidance through a national broker network

Why Moxie Salon & Beauty Bar Stands Out

Moxie operates on its signature “Share the Hair” model, designed to foster teamwork and enhance the client experience. Stylists work collaboratively rather than building isolated client books, strengthening retention and ensuring consistent service quality.

The streamlined operational structure simplifies day-to-day management. Franchisees receive comprehensive operations, stylist, management, and marketing manuals, allowing owners to focus on business growth rather than reinventing systems.

The full-service menu includes blowouts, color, extensions, unisex haircuts, tanning, makeup, lashes, and memberships, supported by premium brands such as Goldwell color and Moxie’s private label “Get Moxified” products. Minimal tools and materials are required, supporting strong margins.

The environment is collaborative and supportive. Stylists are compensated hourly or by salary, creating stability and encouraging team referrals rather than competition between staff members.

Overview

• Franchise Fee: $39,000
• Total Investment Range: $157,000 - $445,000
• Minimum Liquid Capital: $150,000
• Minimum Net Worth: $750,000
• Units in Operation: 83+
• Financing: Third-party financing available

Total Support

Moxie prioritizes franchisee preparation and long-term growth. Initial training covers brand standards, business setup, operational systems, and technology implementation. Franchisees also receive exclusive stylist training programs to ensure service excellence from day one.

Ongoing support includes guidance on promotions, sales goals, performance improvement, and continued brand development. Regular visits and communication provide accountability, insight, and opportunities for expansion.

Real estate support is also provided, with assistance identifying strong locations based on demographics, traffic, visibility, and surrounding businesses.

Ideal Franchisee Traits

Moxie is seeking experienced entrepreneurs and managers who understand how to run and scale a business. Salon experience is not required. Franchisees focus on the business operations while licensed professionals handle the service side.

Strong candidates are business-minded, growth-oriented, and comfortable leading teams. This opportunity supports full-time, part-time, hands-on, investor, and owner-managed models.

Next Steps

Moxie Salon & Beauty Bar offers a team-based, full-service salon model built for recurring memberships, operational simplicity, and scalable growth. If you are ready to invest in a beauty brand with strong support systems and a collaborative culture, this opportunity is worth exploring.

Request more information today to review available territories and next steps.