Delta Crown

Own the First Membership-Driven Hair Extensions Franchise

The hair extensions category generates $800+ per initial install and brings clients back every 4 to 6 weeks for maintenance, a natural membership model that most salons have never formalized. Delta Crown is the first franchise built specifically around that recurring revenue opportunity, launched by Head to Toe Brands and backed by Riverside Company, a private equity firm with $14 billion in assets and a track record of scaling national beauty brands.

Delta Crown was founded in Colorado Springs by Jenna Bowden with a mission to empower women through confidence and beautiful hair. Built around a philosophy of continuous improvement, the brand became a destination for both guests and stylists before being acquired into the Head to Toe Brands portfolio which includes The Lash Lounge, Frenchies Modern Nail Care, and Bishops Cuts/Color across 200+ locations.

The franchise model is built around the Delta Crown Society membership, with plans averaging $395 per month covering installs, maintenance, color refreshes, and re-installs. Every stylist is Delta Crown-certified through an exclusive training program. The boutique studio footprint of 800 to 1,000 square feet keeps overhead lean while delivering a luxury guest experience built around transparent all-inclusive pricing and no tipping.

Why Choose Delta Crown?

The five main benefits a potential franchisee will get for their investment include:

• First national membership-driven hair extensions franchise — no established competitor
• $395/month average membership drives predictable recurring revenue
• Backed by Head to Toe Brands and Riverside Company — $14B PE firm
• 800-1,000 sq. ft. boutique footprint — efficient build-out cost
• Same leadership team that scaled The Lash Lounge to 100+ locations

What Makes Delta Crown Stand Out?

• First-mover advantage in an unled category — the U.S. hair extensions market is a $538 million industry with no national franchise leader. Delta Crown is positioned to become that brand with private equity infrastructure and an experienced beauty franchising team behind it.
• Membership model with built-in return cadence — while the industry averages a 6 to 8 week visit cycle, Delta Crown’s membership structure drives a 4 to 6 week cadence, creating higher loyalty, stronger retention, and more predictable monthly revenue than traditional salon models.
• Head to Toe Brands infrastructure — franchisees benefit from the operational systems, training programs, and marketing support built across 200+ beauty locations, accelerating the learning curve that independent salon owners spend years navigating alone.
• Multi-brand expansion opportunity — Delta Crown owners can expand into other Head to Toe Brands concepts — The Lash Lounge, Frenchies, Bishops — on a single sophisticated portfolio platform designed for multi-unit ownership.
• Premium pricing with no-tipping model — all-inclusive membership pricing covers hair, installation, blending, and styling with no gratuity expected. Stylists are professionally compensated, which supports retention and creates a more consistent guest experience.

What Separates You from Other Opportunities in Your Sector?

• First-mover advantage in an unled category — the U.S. hair extensions market is a $538 million industry with no national franchise leader. Delta Crown is positioned to become that brand with private equity infrastructure and an experienced beauty franchising team behind it.
• Membership model with built-in return cadence — while the industry averages a 6 to 8 week visit cycle, Delta Crown’s membership structure drives a 4 to 6 week cadence, creating higher loyalty, stronger retention, and more predictable monthly revenue than traditional salon models.
• Head to Toe Brands infrastructure — franchisees benefit from the operational systems, training programs, and marketing support built across 200+ beauty locations, accelerating the learning curve that independent salon owners spend years navigating alone.
• Multi-brand expansion opportunity — Delta Crown owners can expand into other Head to Toe Brands concepts — The Lash Lounge, Frenchies, Bishops — on a single sophisticated portfolio platform designed for multi-unit ownership.
• Premium pricing with no-tipping model — all-inclusive membership pricing covers hair, installation, blending, and styling with no gratuity expected. Stylists are professionally compensated, which supports retention and creates a more consistent guest experience.

Awards and Achievements

• Specialty Salon of the Year: Awarded by Salon Today (2024)
• SALON TODAY Top 200 (consecutive for 5 years)

Franchisee Testimonials

"What drew me to Delta Crown was the clear alignment in vision and the opportunity to grow another business that complements what I'm already building, As a multi-unit operator, I'm always looking for concepts that are both scalable and meaningful for clients, and Delta Crown offers that balance as I continue to grow in the Metro Detroit market." - Shepherd, Allynn

Comprehensive Support & Training

Franchisees receive:

• Three-day HQ training in Dallas — intensive business training covering franchise operations, P&L management, staffing, retention, and marketing at Head to Toe Brands’ corporate headquarters.
• Studio training and new store opening support — end-to-end on-site support ensuring every Extensionista delivers the Delta Crown Standard from the first day of operations.
• Delta Crown certification program — every stylist completes an exclusive training program through both on-site and virtual formats, ensuring artistry and service consistency across all locations.
• Local store growth training — proven marketing and local awareness strategies drawn from 200+ Head to Toe Brands locations to accelerate membership enrollment and community engagement.
• Ongoing marketing and operations support — a corporate team with decades of national beauty brand scaling experience provides hands-on support well beyond the opening period.

Who Is This Opportunity For?

The five traits that create the best business owner for the franchise are:

• Culture builders — Delta Crown’s guest and stylist experience depends on a strong studio culture. Owners who prioritize team development and create an environment people want to be part of drive both retention and referrals.
• Membership-focused operators — growing the Delta Crown Society membership base is the primary revenue driver. Owners who treat membership enrollment as their core business metric build the most predictable income.
• Multi-unit minded investors — the Head to Toe Brands portfolio structure is designed for expansion across multiple concepts. Delta Crown is an entry point into a broader beauty portfolio opportunity.
• Beauty enthusiasts with business backgrounds — passion for the beauty category combined with executive management experience is the ideal combination for this concept.

A Typical Day

Executive Model, Manager-Run with owner parttime, or full-time operator.