1+1 Cares

Build a Meaningful Business in the Growing Senior Care Referral Market

1+1 Cares offers a rewarding franchise opportunity within the expanding in-home senior care sector, connecting families with carefully vetted, non-medical caregivers through a proven referral model. Since 2007, the brand has been committed to making high-quality care more accessible and affordable while giving franchise owners the opportunity to build a relationship-driven business that makes a genuine difference in their local communities.

Unlike traditional home care agencies, 1+1 Cares operates as a referral service, matching families with compassionate, skilled caregivers without the operational complexities associated with employing care staff directly. This streamlined model allows franchisees to focus on business development, networking and relationship building while helping families find the support they need.

A Trusted Referral Model with a Personal Approach

At the heart of the business is a rigorous caregiver screening process, with only around one in eight applicants successfully passing comprehensive background checks, reference verification and skills assessments.

Each family is supported by a dedicated Care Advocate who guides them through the process of finding, selecting and retaining the most suitable caregiver. By connecting families directly with caregivers, the model also helps reduce costs, with care often available at approximately 25% less than traditional senior care agencies due to lower operating overheads.

The company's commitment to quality is reflected throughout the organisation, with members of the core leadership team using the service for their own parents.

Built for Entrepreneurs Who Enjoy Building Relationships

1+1 Cares is seeking motivated, service-oriented professionals who enjoy networking, developing referral partnerships and building trusted relationships within their communities. The franchise is particularly well suited to individuals with backgrounds in healthcare, senior care, account management, client services or sales, although success is driven more by communication skills and a genuine desire to help others than by industry experience alone.

Whether operating as a full-time owner or using the executive, manager-run model, franchisees focus on developing referral sources, responding to client enquiries, securing service agreements and maintaining strong relationships with healthcare professionals and community partners.

Comprehensive Training and Ongoing Support

Franchisees receive extensive onboarding designed to prepare them for launching and growing their business.

Support includes:

• Approximately 40 hours of remote study and interactive pre-training.
• A five-day initial training programme covering operations, sales, marketing, technology, lead generation and relationship development.
• Territory analysis to support market planning.
• Recruiting assistance.
• National website marketing and cooperative advertising.
• Ongoing operational guidance and business support.

Training is provided for up to two individuals at no additional cost when completed concurrently, ensuring new franchisees begin with a solid understanding of the business model and systems.

An Award-Winning Brand

1+1 Cares has been recognised with the Best of Home Care® Provider of Choice Award, reflecting its commitment to delivering exceptional service and supporting families with compassion and professionalism.

If you're looking for a business that combines commercial opportunity with genuine social impact, enquire today to learn more about becoming a 1+1 Cares franchise partner.