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Listed by:

Proecommerce

Broker license number: No License needed

Fragrance And Beauty Online Store, No Inventory Needed For Sale

Denver, Colorado, US
Asking Price:
$7,800
Sales Revenue:
Under $100K
Cash Flow:
Under $50K

U.S. beauty sales grew 7% in the first half of 2026, and fragrance led the way. In mass retail, fragrance was the fastest growing beauty category, up 15% (Circana, August 2026). Full year 2025 beauty sales topped $108 billion across prestige and mass retail. This listing puts you in that market with a finished, live online fragrance and beauty store.

WHY FRAGRANCE AND BEAUTY

  • Fragrance is affordable luxury. When budgets tighten, people skip the big purchase and still buy the perfume, the lipstick, the treat for themselves.
  • It runs out. Perfume, skincare and cosmetics get used up and reordered, so good customers come back again and again.
  • Built in gift seasons: Valentine's Day, Mother's Day, graduations and the holidays all drive spikes on top of steady year round sales.
  • Shoppers already buy it online: about 41% of U.S. beauty and personal care sales now happen online (NielsenIQ, 2025).

PROOF IT WORKS
Another owner who bought a store from us had never sold online or owned a business before. He made $25,000 in net profit in his second month following our system.

WHAT YOU'RE BUYING

  • A live fragrance and beauty store loaded with tens of thousands of products
  • A valuable, easy to remember three word domain name
  • No inventory. Customers pay you first, then our top U.S. distributor ships direct to them. A backup distributor is already in place, and we introduce you personally.
  • About 50% margins in our experience: a $500 order leaves roughly $250.
  • Built on highly customized open source software, not a monthly subscription platform. No fees per product and full control over everything.
  • Store branding, site design and custom graphics
  • Email accounts under your own domain name
  • SSL certificate and daily backups included
  • Customer list as it exists

WHO BUILT IT
Our family has sold online since 1998, before eBay, PayPal or Google existed, and online sales have supported our family of seven. We built this store for our kids. They chose their own paths, so we are looking for a family who will take it over and run with it.

TRAINING
Unlimited one on one support from us personally, for as long as you host with us. Plus our 4,500+ page playbook with a 37 step fast track, originally written for our own kids. No experience or tech skills needed.

RUNNING COSTS
Hosting: first month free, then $29/month. Domain $17/year. Optional product data feed $75/month.

PRICE
$7,800 paid in full, or $4,500 down with the balance over 12 monthly payments.

NEXT STEP
Click Contact Broker and tell us a little about yourself. We will set up a phone or Zoom call, share the store's web address, and walk you through it live.

Property Information

Location:

100% online. Run it from anywhere with a laptop and internet.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Fragrance is the fastest growing category in U.S. mass beauty (up 15% in the first half of 2026, Circana). The store has no product count limits or platform fees, so you can add brands and product lines as you grow. Build traffic with free marketing methods first, with paid ads as an optional accelerator.

Competition / Market:

Big retailers and department stores sell fragrance and beauty online, but most compete on price and general selection. Plenty of shoppers prefer a focused store with a personal touch. Our family has competed against national chains in our own market for 28 years. The key is focused marketing and not playing the discount game, and we teach you exactly how we do it.

Reasons for selling:

We built this store for our kids, modeled on our own long running store. They chose their own paths, so we want another family to take it over and succeed with it.

Trading hours:

24/7 online sales, year round, with spikes around Valentine's Day, Mother's Day and the holidays.

Years established:
2

Other Information

Support & training:

Unlimited one on one training and support from the owners personally, for as long as you host the store with us. Includes our 4,500+ page private playbook with a 37 step fast track, a personal introduction to our distributor, and a custom plan built around your goals and schedule. Same day access to the store and training once payment or deposit is received.

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

$7,800 paid in full, or owner financing with $4,500 down and the balance over 12 monthly payments.

Home based:
This business can be run from home
Relocatable:
This business can be relocated

Listed by

Proecommerce

Broker license number: No License needed