Location: Bozeman, Montana (Remote-Operable)
Asking Price: $95,000
2025 Gross Revenue: $127,000
2025 SDE (Owner-Operator): $58,257
The Opportunity: A Premier Portfolio in America’s Outdoor Mecca
Acquire a high-margin portfolio of four niche outdoor-recreation publications serving the booming Montana market. This complete asset package includes long-standing print and digital titles, extensive email lists, and a massive library of creative content.
Strategically located in Southwest Montana—one of the fastest-growing outdoor recreation regions in the U.S.—these titles capture a highly desirable demographic of avid anglers, hunters, newcomers, and outdoor enthusiasts.
The Portfolio: Four Niche Market Leaders
1. Cast Fishing Guide (Print + Digital): The go-to annual resource for Southwest Montana residents and visiting anglers.
2. Stalk Hunting Guide (Print + Digital): A trusted annual guide for DIY hunters and visiting sportsmen.
3. Blue Light Outdoor Guide (Print + Digital): An annual publication specifically targeting Bozeman newcomers, students, and outdoor visitors.
4. Montana Fly Fishing Magazine (MFFM) (Digital Only): A high-upside, statewide semi-annual digital title reaching avid anglers and out-of-state property owners.
By The Numbers: Strong Engagement & Margins
- Total Revenue: $127,000 (2025) with a strong 56.9% Gross Margin.
- Print Circulation: 22,500 across all physical titles.
- Digital Reach: 40,000 digital circulation with 17,200 active email subscribers.
- Social Footprint: 21,650 followers across established channels.
What’s Included: $50K+ in Creative Assets
This is a debt-free, asset-based sale including:
- Creative Content: 2,000+ royalty-free images and 400+ full-rights articles ready for republication.
- Design Infrastructure: Complete source files for every issue and all publication websites/domains.
- Physical Infrastructure: Distribution racks, labels, and established placement routes.
- Sales Pipeline: Advertiser contact lists, renewal calendars, and established rate cards.
Growth & Revenue Model
The portfolio operates on an advertiser-supported model including print/digital display ads, e-newsletter sponsorships, and social media promotions.
Immediate Expansion Levers:
- Cross-Title Bundling: Sell unified advertising packages across all four titles at once.
- Digital Upselling: Monetize the 17,200+ email subscribers through sponsored newsletters and digital add-ons.
- Custom Publishing: Explore contract work for regional tourism groups and outdoor nonprofits.
Reason for Sale & Ideal Buyer
The seller, Outside Media Group, is re-focusing on its flagship publication, Outside Bozeman. These niche titles are profitable and growing but require dedicated attention to reach their full potential.
The ideal buyer is a hands-on owner-operator comfortable with sales and editorial coordination, or an existing media platform looking to instantly dominate the Montana outdoor market.
Transaction Details:
- Seller Financing: Open to discussion based on deal structure.
- Transition Support: Seller will provide handoff support for ad renewals, production calendars, and advertiser introductions.
- Next Steps: An NDA is required before the release of proforma financials.
