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Sell a business: a step-by-step guide
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Four out of five businesses for sale are eventually withdrawn from the market without being sold.

But any business can find a buyer.

This guide will show you how!

Sell a business a step by step guide sample

This definitive step-by-step guide to selling your business will teach you:

Comprehensive, easy-to-read and FREE. Featuring:

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About is the world's largest businesses for sale marketplace.

Boasting a directory of over 65,000 businesses for sale, the site provides business owners and their representatives with a highly cost-effective route to market.

Established in 1996, has been informing and supporting buyers and sellers throughout the entire business transfer process for more than 18 years.


  • Jim Hoffman
    Jim Hoffman
  • Jim is the author of the IT Due Diligence Guide. He has over 20 years of experience and throughout his career, he has been called upon to lead many due diligence efforts, including mergers and acquisitions on both the buy and sell side.
  • Roger Murphy
    Roger Murphy
  • Roger has over 30 years industry experience and is president and CEO of Murphy Business & Financial Corporation. Murphy are one of the largest and most successful business brokerage firms in North America, with offices located throughout the United States and Canada.
  • (727) 725-7090
  • Andrew Cagnetta
    Andrew Cagnetta
  • Andrew joined Transworld Business Advisors in 1994 and later purchased it. Since then he has helped thousands of entrepreneurs buy, sell and franchise businesses. Transworld are largely based in the US but they also have franchises in the Far East.
  • (800) 205-7605
  • Andrew Rogerson
    Andrew Rogerson
  • Andrew is a 5-time business owner and Certified Business Broker. He's been running his own brokerage firm in California since 1999 and is also the published author of four books on business ownership.
  • (916) 570-2674
  • Perry Sheraw
    Perry Sheraw
  • Perry is the Owner / Managing Partner of Sugarmill Media LLC a company whose talents, principles and a sincere desire is to help business owners achieve greater success through advanced marketing techniques. She's enjoyed an interesting career from working as a print journalist to an investment banker.
  • Richard Parker
    Richard Parker
  • Richard Parker is the author of the How To Buy A Good Business At A Great Price© series. He has personally purchased eleven businesses and works as a consultant/advisor to business buyers and sellers in more than 80 countries.
  • (800) 541-9195
  • Glen Cooper
    Glen Cooper
  • Glen Cooper is a 35-year, multi-credentialed veteran business broker and business coach. Glen was owner and president of Maine Business Brokers which he ran with his wife from 1981 to 2010.
  • (303) 919-2694
  • Tony Calvacca
    Tony Calvacca
  • Tony Calvacca is a Certified Business Intermediary and Managing Partner of New York Business Brokerage, Inc. Tony has more than 25 years' experience in sales, marketing and works directly with business buyers and sellers providing them with a consistently high level of representation.
  • (631) 390-9650
  • Katrina Loftin-Winkel
    Katrina Loftin-Winkel
  • Katrina operates BTI Group's Sacramento and Nevada offices and has been involved in mergers and acquisitions since 1992. Over the years, she has handled numerous transactions including privately held automotive businesses, manufacturing, and distribution, franchises, restaurants, service, and hospitality companies.
  • (415) 227-1122
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Table of contents

4 Contributors 39 Chapter 10 Avoiding disruption when selling your business
5 Introduction 41 Chapter 11 Why deals break down – and how to close the deal
7 Chapter 1 Deciding when to sell / timing the sale 45 Chapter 12 Finance and deal structure
12 Chapter 2 The benefits of using a business broker 49 Chapter 13 Earn-outs
16 Chapter 3 How to find the right business broker 51 Chapter 14 Seller finance
18 Chapter 4 Preparing your business for sale 55 Chapter 15 Advising the buyer after selling your business
23 Chapter 5 How to value your business 57 Chapter 16 Case studies: what are you up to now?
25 Chapter 6 Overvaluation: avoiding the most common mistake 58 Conclusion
30 Chapter 7 Finding buyers 59 Resources
35 Chapter 8 Marketing your business with a BLI and profile 60 Index
37 Chapter 9 Confidentiality

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