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Fitness Studio Franchise With Monthly Revenue For Sale

Ontario, Canada
Asking Price:
$450,000 (CAD) Furniture / Fixtures included
Sales Revenue:
$288,000 (CAD)
Cash Flow:
Not applicable

For sale is a fitness studio that is Canada's first location of a popular American fitness franchise. Co-founder and Olympic gold medalist, Bryan Clay, took what he learnt from professional athlete training and implemented it into an immersive workout for everyone. The business brings together the best of personal training and group fitness in a fully-immersive session packed with industry-leading equipment, certified coaches, and custom heart rate training. With 24/7 access, this is the only fitness studio offering coach-led and virtual in-studio sessions at all times of the day. Guests enter by using a key-fob, that allows them to access the gym whenever fits best with their lifestyle with little staff involvement.

Due to mandatory Government closures during COVID-19, the business was delayed in operating at full capacity. With restrictions being reduced in January of 2022, the business has continued to grow month-over-month reaching $24,000+ of monthly recurring revenue (MRR) in May 2022.

The popular business has an outstanding 4.8/5 average rating across all platforms due to its one-of-a-kind fitness style. With little marketing costs, a strong rate of word-of-mouth referrals, and a large state-of-the-art studio, the first Canadian fitness studio has been a large success. As a complete turnkey operation, the business is ready for a new owner to capitalize on the countless growth opportunities.

To review financial performance, please visit the 'Revenue Breakdown' page in the presentation to see the current year-to-date (YTD) revenue for 2022.

NOTE: to access further information

Property Information

Real Estate:

Lease

Location:

The business has a total of 3,200 sq ft, with 2,800 sq ft of it being used as a fitness room. The remaining space is used as a lobby, an office room, two restrooms, and one shower/change room. The state-of-the-art fitness studio is filled with top-of-the-line equipment and spacious workout spaces.

The business currently has a strong lease in place with the following terms:

Year 1: $24.50 per square foot, minimum rent = $78,498.00, monthly instalments = $6,541.50
Year 2: $25.50 per square foot, minimum rent = $81,702.00, monthly instalments = $6,808.50
Year 3: $26.50 per square foot, minimum rent = $84,906.00, monthly instalments = $7,075.50
Year 4: $27.50 per square foot, minimum rent = $88,110.00, monthly instalments = $7,342.50

Business Operation

Expansion Potential:

This fitness franchise has developed a comprehensive digital marketing strategy across various platforms including Google AdWords, Facebook, and Instagram. In addition, their social media content, specifically Instagram and Tiktok, generates a lot of organic growth and inquiry.

As a result, the business has achieved the following Key Performance Indicators (KPIs):
-Cost per lead: $42.57
-Click through rate: 2%
-Customer Acquisition Cost: $85
-Customer Lifetime Value: $1146
-Avg. Closing ratio (Number of people that buy a membership after experiencing a session): 87%

Social Media: The business has a large social media following across all platforms (Facebook, Instagram, Twitter, LinkedIn, and Tiktok). The accounts display events, highlight staff, promote new products, and keep their followers up-to-date with the brand.

Reputation: The business has a strong community of individuals who have helped the studio create an outstanding reputation. The Burlington location currently holds a 5/5 star rating on Google with reviews of excellent customer service, knowledgeable instructors, and amazing programs.

Blogs: The business has an active blog, where they share articles surrounding the fitness industry, studio updates, and new fitness trends. They share blogs about new franchise studios open up across the continent and share new equipment being added to the gyms. Recently, they have blogs about opening your own franchise, or life as a fitness studio business owner.

The current categories of their blogs are:
-COVID-19
-Franchising Opportunities
-Gym Safety
-Get Fit
-New Location
-Fitness
-Nutrition

Marketing Costs:
The franchise has a mandatory general advertising fee of $1500 per month that each studio must obey. On top of that, the fitness studio spends between $2,000-$3,000 total per month based on the time of year and the advertising measures they are taking.

Reasons for selling:

After managing the difficulties of opening a fitness studio during COVID-19 restrictions, the owners are ready to explore new projects.

Franchise Information

Franchise opportunity:

Franchise Resale

Other Information

Furniture / Fixtures value:
$195,087 (CAD) - included in the asking price
Website:
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