Business Overview
A fast-growing men’s health and wellness brand selling clean personal care products and nutritional supplements directly to consumers. The company markets three branded product lines built on ingredient-led formulas it developed and owns, reaching customers through its own ecommerce storefront and leading online marketplaces. Revenue comes from both one-time orders and a growing subscription program.
Since launching live in late 2023, the brand has grown to more than $46M in trailing twelve month revenue and built an owned audience of over 441,387 customers. Day-to-day operations are handled by a transferable contractor team, and the brand, its formulations and its customer data all convey with the sale.
Key Benefits
- Forecasted 2026 Snapshot: $55.0M revenue / $3.63M SDE
- Rapid Growth: Gross revenue up from $10.5M in 2024 to $46.4M TTM Sept’26
- Growing Earnings: SDE up from $1.7M in 2024 to $3.2M TTM Sept’26
- Recurring Revenue: $497K in subscription billings collected in August 2026
- Owned Audience: 441,387 customers and 499,810 active email subscribers
- Multi-Channel Sales: Own storefront plus leading online marketplaces
- Full IP Ownership: Proprietary formulations, trademarks and a copyright registration
- Clean Compliance Record: No recalls, FDA letters or adverse events
- Transition Support: One to three months of post-sale support and training
Marketing
New customers come primarily from paid social and search, while owned channels keep past buyers coming back. Key channels:
- Paid Media: Social, search, in-app and native campaigns run by dedicated media buyers
- Marketplace Ads: Sponsored placements on leading marketplaces
- Email: A 499,810 subscriber list driving repeat purchases and product launches
- Direct Mail: Postcard campaigns
- Phone Sales: An in-house team focused on upsells and retention
Operations
The company has no employees. Its work is handled by 45 independent contractors who can transfer to a new owner, while the owner focuses on strategy. Products are made in the USA, with manufacturing and fulfillment run through a US partner. Customer support blends AI-assisted email with live agents. Inventory is in addition to the asking price and will be valued at close.
Financial Strength & Growth Momentum
Revenue more than doubled from 2024 to 2025, and the first nine months of 2026 have already surpassed all of 2025. Earnings have risen alongside sales. The 2026 forecast, which combines actual results through August with projections for the final three months, calls for $55.0M in gross revenue and $3.63M in SDE. Selected metrics:
- Average Order Value: $130
- Gross Margin (TTM): 93%
- Customer Database: 441,387
- Active Email Subscribers: 499,810
- Financial Summary
Forecasted 2026
Gross Revenue $55,036,611 USD
Cash Flow $3,62999,258 USD
TTM Sept’26
Gross Revenue $46,396,821 USD
Cash Flow $3,195,447 USD
*Cash flow is SDE. The 2026 forecast combines actual results for January through September 2026 with projections for October through December 2026.
