The franchise has been operated in the Downlands area since 2016.
The business is licensed to provide professional lawn care services to residential and commercial customers within a defined territory which has approximately 131,000 households, with more than 37,000 of the ABC1 demographic. The territory coverage includes; Marlborough, Faringdon and Devizes.
It is a well-known name in the local area in addition to across the UK, thanks to TruGreen’s strong brand name recognition. Brand awareness is strong both on and off-line with the business' website receiving on average over 90 unique visitors per month, with a strong page 1 position on Google searches for its main search terms.
Territories are large enough to support multiple vehicles, with the potential of each van generating turnover in the region of £60K plus. For an ambitious owner the opportunity is there to use the stable customer base that is currently served and implement a marketing programme, to increase sales and build a substantial lawn care business.
The business currently provides lawn care services to around 250 customers.
More from the business owner...
“Over the last 5 years, I have focused on providing a high-quality lawn care service to my growing customer base. I have made every effort to differentiate my service levels from the major competitors by providing better communication of information about visits, treatments and prompt responses to new and existing customer enquiries. I have also charged what I believe are reasonable prices for these services, certainly not the cheapest. I have won and retained customers in doing this, something that is reflected in my 5-star Google review status.
I have also invested in additional equipment to help improve the efficiency and level of service we provide. I replaced a manual walkover sprayer with an electric sprayer, added a topsoil / dressing roller to improve speed and quality of repairs and purchased a manual sorrel roller so that I can aerate lawns where access is not possible for the large machine.
For the last few years, I have relied on the website, some local leafleting and customer referrals to drive enquiries. Having invested in a second van this year, and significantly increased my capacity, I am planning a targeted marketing campaign for the Spring of 2022 to help acquire additional customers.
In July 2021, I received external recognition for my efforts by successfully winning a Great British Franchisee Award. This award is held by only 20 businesses across the UK and is given to those based on ability to demonstrate exceptional performance in all areas of business.
The business is now ready for its next challenge and I can see no reason why the platform I have established cannot go on to bigger and better things in the future.”
The business has 21 Google reviews. All but 1 of these rate the business with 5 stars, the other is a 4 star review. Feedback is extremely positive, with most reviews supporting that they would recommend the business to others and that they have been delighted with the service provided and results achieved.
The current owner has recently started to market services to the Swindon area of the territory. This has already given a good return on investment of over £4,000 annually, and is an ideal area for growth, under the new purchaser. The business is now ready for its next challenge and is poised for further expansion
Further territory expansion could be made to the West, heading into The Cotswolds. Within the current location, acquisition of further customers could be serviced by investment in further vehicles and lawn care technicians, taking this to a managed business. Two sign-written vans are available by separate negotiation.
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