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Established Sleepwear & Loungewear E-commerce Brand For Sale

Utah, US
Asking Price:
$869,000
Sales Revenue:
$1,100,000
Cash Flow:
$379,000

This business is an established direct-to-consumer sleepwear, loungewear, and homewear brand operating within the lifestyle fashion market. Founded in 2011, the brand has built a loyal customer base and generated over $1.1M in TTM revenue through a broad portfolio of comfortable, stylish, and quality-focused products designed for everyday wear and at-home living.

Key Highlights:

TTM Revenue: $1.1M
TTM Net Profit: $379K
AOV: $53
Customer Reviews: 8.9/10
Platform: Magento | Bol | DTC | 3PL Fulfillment

The business combines established brand recognition with proven product-market fit, strong profitability, and a scalable operating structure that supports repeat purchases and broad customer appeal. This makes it an attractive acquisition opportunity for e-commerce operators, portfolio buyers, or strategic acquirers within the fashion, sleepwear, loungewear, or lifestyle sectors seeking a profitable and growth-ready DTC brand.

Investment Highlights

Established sleepwear and homewear product range with repeat purchase behavior
Clear, lifestyle-focused brand positioning with broad customer appeal
Proven long-term demand within the sleepwear and loungewear category
Strong customer reviews and established brand trust
Streamlined and scalable operational structure

Reason for Sale: Owners reallocating focus and capital to other opportunities.
Transition: 90-day post-close support included.

Financials and additional details available upon request.

Property Information

Location:

Online

Premises Details:

NA

Business Operation

Expansion Potential:

Diversify paid and organic acquisition channels (TikTok, influencers, marketplaces)
Improve conversion rate optimization (CRO)
Expand product catalog and seasonal collections
Strengthen lifecycle marketing and retention flows
Scale internationally
Expand into wholesale or marketplace distribution

Competition / Market:

While the sleepwear and loungewear market remains competitive, the business differentiates itself through:
Established brand recognition built since 2011
Comfort-focused and lifestyle-oriented product offerings
Strong customer reviews and proven customer trust
Diversified traffic and proven advertising performance
A loyal customer base with repeat purchasing behavior
This is an established brand-led e-commerce business with long-term market presence, rather than a generic reseller competing solely on price.

Reasons for selling:

Owners reallocating focus and capital to other opportunities.

Trading hours:

24/7

Employees:
2
Years established:
2011

Other Information

Support & training:

90-day post-close support included.

Owner financing:
Owner financing is available. Please contact the seller for more information.
Financing available:

TBD

Home based:
This business can be run from home
Relocatable:
This business can be relocated