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Established Online Specialty Products Business For Sale

Bergen County, New Jersey, US
Asking Price:
$299,000 Inventory / Stock included
Sales Revenue:
$388,932
Cash Flow:
$14,242

Founded in 1948, this long-established specialty products company has operated for more than seven decades.

Originally built on traditional wholesale and direct sales, the business successfully transitioned to an online-focused model, now generating the majority of its orders through major e-commerce marketplaces and digital channels.

Today, the company benefits from strong online visibility, steady order volume, and a streamlined operation that supports consistent fulfillment and continued growth.

Property Information

Real Estate:

Lease

Premises Details:

The company currently operates from a leased facility outside of New York City that supports inventory storage, light product preparation, and daily shipping operations.

The space efficiently accommodates the company’s lean staffing structure and order fulfillment needs. Because the business is primarily internet-based, operations can be easily relocated or integrated into an existing e-commerce warehouse, fulfillment center, or Amazon FBA operation with minimal disruption.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

The business offers several clear avenues for future growth.

A buyer could expand the product offering by combining this operation with other complementary internet-based product lines, creating cross-selling opportunities and increasing overall order value. Additional growth could also be achieved by increasing marketing spend and more actively managing paid traffic channels.

Furthermore, the company currently dedicates limited time to analyzing and optimizing performance on third-party marketplaces, presenting a significant opportunity for a buyer to engage specialized analytics or marketplace management firms to further strengthen rankings, visibility, and sales performance.

Competition / Market:

The company operates within a highly specialized niche where deep product knowledge and long-standing supplier relationships create meaningful barriers to entry.
Over decades in the industry, the business has developed a strong market presence and expertise that distinguishes it from general online sellers. As a result, there are only one or two direct competitors in the United States that focus specifically on this niche segment.

Their current ratings are: Etsy 4.8, Amazon 4.04, and eBay 98.9% positive feedback.

Reasons for selling:

Retirement.

Trading hours:

Monday-Friday 9am-5pm

Employees:
5 Full-Time
Years established:
78

Other Information

Support & training:

Will train for 4 weeks @ $0 cost.

Inventory / Stock value:
$600,000 - included in the asking price
Relocatable:
This business can be relocated