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Established Indoor Cycling Studio With Untapped Marketing Potential For Sale

Upper Arlington, Ohio, US
Asking Price:
$225,000 Furniture / Fixtures and Inventory / Stock included
Sales Revenue:
$646,000
Cash Flow:
$107,000

Take over an established indoor cycling studio that has run since 2019, with the membership base and equipment already in place, so a new owner grows rather than builds.

This is a premium indoor cycling studio in Ohio serving roughly 340 members, from college students to riders in their 60s and 70s. The buildout is done, the equipment is quality, and a roster of 12 to 13 trained instructors keeps classes running alongside a general manager and part-time front-desk team. The most compelling part is the upside sitting untouched: the current owner does almost no paid marketing, yet the studio still draws hundreds of leads a month organically. A hands-on owner who leans into community outreach, digital ads, partnerships, and local events has a proven base to build on rather than guesswork.

Highlights include:

- Roughly 340 active members with a majority recurring

- 12 to 13 trained instructors, many multi-year tenured

- General manager and part-time team already in place

- Upscale suburban location beside national retail and grocery anchors

- Marketing largely untapped, a clear lever for a new owner

This is a strong fit for a growth-minded owner-operator, a fitness professional ready to run their own studio, or a local entrepreneur who wants an established business with obvious room to expand.

Property Information

Real Estate:

Lease

Leasehold Rent:

$115,200 per annum

Premises Details:

The studio occupies roughly 2,200 sq ft in an upscale shopping center in an affluent Ohio suburb, positioned alongside well-known national retailers and grocery anchors that drive steady foot traffic. Layout is straightforward and purpose-built: a front lobby and community area opens through double doors into the main cycle theater, with a separate back storage room for supplies that stays out of the member-facing space. The equipment package, including the full bike fleet, sound and lighting, front-desk fixtures, and studio furnishings, transfers with the sale. FF&E is included, and a modest amount of sellable inventory is on hand at closing. The buildout is complete and in good operating condition, so a buyer walks into a fully functioning studio with nothing to construct.

Business Operation

Management type:
This business has absentee ownership.
Expansion Potential:

The single largest lever is marketing, which the current owner has left almost entirely untapped. Even with little to no paid advertising, the studio still generates hundreds of leads a month organically, so a new owner who invests in digital advertising, community outreach, local partnerships, and neighborhood events has clear, in-hand room to convert more of that demand into members. Additional levers include tightening membership retention and referral programs, adding an assistant manager to extend coverage beyond a single 40-hour manager week, and building relationships with the nearby university population and local businesses to fill more class slots across the schedule.

Reasons for selling:

Owner is ready to move onto other endeavors.

Employees:
30
Years established:
2019

Franchise Information

Franchise opportunity:

Franchise Resale

Other Information

Support & training:

The franchisor provides established onboarding and a documented operating playbook, plus a formal instructor certification and training pathway that new instructors complete through boot camps with lead and master instructors. Ongoing support includes responsive corporate assistance and active owner networks for day-to-day questions. The seller is open to a reasonable transition period to hand off operations, and the general manager, lead instructor, and part-time team are in place and can continue under new ownership, giving a buyer operational continuity from day one.

Furniture / Fixtures value:
$100,000 - included in the asking price
Inventory / Stock value:
$5,000 - included in the asking price