The business opened its doors to its first studio in January 2014. The studio was the first of its kind in Baltimore, as boutique fitness was a brand-new concept to Baltimoreans. The growing popularity and importance of health & wellness combined with the business' location in a young and fast-growing neighborhood present an opportunity for these businesses to capitalize on a significant market share. The business operates in a well-to-do neighborhood where it has strong customer loyalty as a result of the current owner's investments into the studio and into the high-quality team of instructors who teach classes at the studio.
The second studio was opened in February of 2017, located less than 5 miles away from the original location. The new studio was strategically located in the fastest-growing neighborhood in the city. Unfortunately, due to the pandemic, the owner downsized the operation from two studios to one, opting to keep the second location. Expanding back to two locations remains a great opportunity for a new owner interested in expansion.