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Established Home-Based Pay-Per-Call Performance Marketing Network For Sale

Yellowstone County, Montana, US
Asking Price:
$750,000
Sales Revenue:
$1,424,922
Cash Flow:
$272,079

Established performance-marketing network available for acquisition after 28 years of continuous operation. The business connects advertisers with a nationwide publisher network on a pay-per-call basis, earning revenue on qualified inbound phone calls rather than impressions. It is home-based and asset-light, with no lease, no inventory, and no capital equipment, and is run by the owner about 32 hours per week alongside one full-time client success manager and a part-time bookkeeper.

Trailing-twelve-month revenue is $1,424,922 with seller's discretionary earnings of $272,079. Core pay-per-call revenue grew roughly 30 percent from the first half of the trailing year to the second, with the most recent four months each between $144,000 and $166,000. Advertiser and publisher relationships span insurance, home services, and legal verticals, built over nearly three decades and difficult for a new entrant to replicate.

The opportunity is SBA eligible, with a lender term sheet in hand. The seller is open to a combination of SBA and seller financing. Growth levers include a dormant in-house lead-generation line that can be restarted, publisher-network expansion, publisher-payout optimization, and adjacent advertiser verticals. Owner retirement is the reason for sale, and the owner will support a structured transition. Asking price $750,000, asset sale. NDA required before detailed information is shared. Represented by First Choice Business Brokers Montana.

Property Information

Location:

Online and home-based; serves advertisers and publishers nationwide from the Mountain West

Premises Details:

Home-based; no leased commercial premises. Asset-light operation.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Growth levers include restarting a dormant in-house lead-generation line that previously operated at scale, expanding the publisher network across digital and print, optimizing publisher payouts to improve margin, adding a dedicated advertiser-sales or publisher-management role, and expanding into adjacent advertiser verticals. Core pay-per-call revenue grew roughly 30 percent from the first half of the trailing twelve months to the second.

Competition / Market:

Advertisers across insurance, home services, and legal continue to shift budgets toward pay-for-performance models that charge only for measurable outcomes such as qualified calls. The category is fragmented, with a small number of regional and national players rather than a single dominant competitor. A publisher network built over nearly three decades, spanning digital and traditional print, is difficult and time-consuming for a new entrant to replicate.

Reasons for selling:

Retirement

Trading hours:

Hours of operation are 8-5 MT, Monday-Friday.

Employees:
2 FT
Years established:
27

Other Information

Support & training:

8 Weeks

Financing available:

SBA eligible with a lender term sheet in hand; seller open to a combination of SBA and seller financing.

Home based:
This business can be run from home
Relocatable:
This business can be relocated