Established 10+-year-old business specializing in health, wellness, and personal care products through two channels: Amazon FBA and B2B wholesale distribution. Both run from one location with one team.
The Amazon side sells through a 10+ year-old seller account with a 100% account health score. Sales come from winning the Buy Box, with no PPC spend. About 98% of orders are fulfilled by Amazon.
The wholesale side supplies more than 1,000 active business accounts, including online retailers and storefront operators. It runs on a just-in-time model with a 50% deposit up front, so it doesn't tie up capital in stocked inventory. About 70–80% of wholesale sales come from repeat buyers. The wholesale side also supplies most of the Amazon inventory.
The business works with more than 100 vendors, over 95% of them in the US, and most contracts include payment terms. It manages 400–500 active SKUs. Operations run on proprietary in-house software, with written SOPs, a trained warehouse team and a low-cost overseas virtual team. The owner works under 8 hours a week on finances and high-level decisions.
The business operates from an office and warehouse facility of under 3,000 square feet. The sale is turnkey, with the seller committed to providing comprehensive training and transition support to ensure a smooth handoff. The owner is selling to focus on an investment in a family business and prefers to dedicate his time and resources to one business rather than managing both.
Investment Highlights
- 10+ yearold Amazon seller account with a 100% account health score
- Two sales channels: Amazon FBA and B2B wholesale with 1,000+ active accounts
- 70–80% repeat business on the wholesale side
- 100+ vendor relationships, over 95% USbased, most with payment terms
- Proprietary operations software, written SOPs and a trained team in place
- Owner involvement under 8 hours per week
