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Listed by:

Acquisitions Direct

Established French Home Goods Ecommerce Business For Sale

California, US
Asking Price:
$400,000
Sales Revenue:
$525,850
Cash Flow:
$127,023

Established 18-year-old eCommerce business specializing in authentic French table and kitchen linens and home goods. The business sells through two channels: its own Shopify website and Amazon. About 94% of sales come through the company website, which ranks well in organic search. The remaining sales come through Amazon.

The business has more than 42,000 customers in its database, and about 38% of sales come from repeat buyers. Customers are mostly affluent, educated women, many of whom discovered these products while traveling in Europe. The business ships throughout the U.S. and to international markets including Canada, the UK and Australia.

The business works with five main suppliers in the U.S. and France and manages about 800 active SKUs. All orders are fulfilled in-house, usually within two days. Operations run on Shopify, ShipStation and QuickBooks. The owners handle the day-to-day work with one part-time employee for shipping.

The business operates from an office and warehouse of about 900 square feet and can be easily relocated. The sale is turnkey, with the sellers committed to providing training and transition support to ensure a smooth handoff. The owners are selling because of a planned personal move and want to pursue new opportunities.

Investment Highlights
18 years in business with an established product catalog
42,000+ customers and about 38% repeat business
Strong organic search rankings
Specialty niche with authentic French brands
Simple in-house fulfillment; the business can easily be relocated

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

The business offers several opportunities for a new owner to expand revenue and build on its established customer base and supplier relationships.

Product Expansion: Introduce additional French linens, tableware, and home goods from existing suppliers while establishing relationships with new French brands.

Email Marketing: Increase sales from the existing database of more than 42,000 customers through targeted email campaigns, promotions, and repeat-purchase initiatives.

Marketplace Growth: Expand Amazon sales, which currently account for approximately 6% of revenue, and explore additional online marketplaces to reach new customers.

B2B & Wholesale Expansion: Develop relationships with boutique hotels, restaurants, interior designers, and vacation rental operators seeking authentic French linens and home goods.

Competition / Market:

The business operates in the specialty home goods and décor market, focusing on authentic French table linens, kitchen textiles, and home accessories. Its products appeal to customers seeking quality, European craftsmanship, and distinctive designs not commonly found at mass-market retailers. Competition includes larger home décor retailers, specialty linen stores, and online marketplaces such as Amazon and Etsy. However, the business differentiates itself through its curated French product selection, established supplier relationships, strong organic search presence, and loyal customer base. With over 18 years in business, more than 42,000 customers, and approximately 38% repeat sales, the company has established a strong position within its niche. Its focus on authentic French home goods provides a competitive advantage over general home décor retailers while offering opportunities for continued growth.

Reasons for selling:

After 18 years, the owners are ready to pursue other interests.

Employees:
1PT
Years established:
2008

Other Information

Support & training:

The owners will provide training and transitional support to ensure a smooth transfer of the business. Training will cover daily operations, supplier relationships, inventory management, order fulfillment, Shopify, Amazon, and customer service. The owners are committed to helping the buyer become familiar with the business and its operations.

Owner financing:
Owner financing is available. Please contact the seller for more information.
Relocatable:
This business can be relocated

Listed by

Acquisitions Direct