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Established E-commerce Headwear Brand With Growth Potential For Sale

Austin, Texas, US
Asking Price:
$125,000 Inventory / Stock included
Sales Revenue:
$500K - $1M
Cash Flow:
$50K - $100K

An opportunity to acquire an established direct-to-consumer and wholesale headwear brand with over $4 million in historical sales and a proven presence across multiple distribution channels.

The business specializes in premium performance and lifestyle headwear, offering a product line that has generated significant sales through Amazon, its direct-to-consumer website, wholesale accounts, and custom-branded merchandise.

  • Business Highlights:
  • Over $4 million in historical revenue
  • Established Amazon storefront with years of sales history
  • Additional sales channels through Shopify, Faire, and a dedicated wholesale ordering portal
  • Established overseas manufacturing relationships
  • Existing inventory included in the opportunity, subject to final valuation
  • Established relationships supporting embroidery, customization, fulfillment, and wholesale operations
  • Significant opportunity to expand wholesale distribution, corporate merchandise programs, and directtoconsumer sales
  • Historically demonstrated demand of approximately 35,000 hats annually during stronger operating periods

**Growth Opportunity:**

The business has historically relied heavily on Amazon, creating meaningful opportunities for a new owner to diversify revenue through wholesale partnerships, retail distribution, corporate accounts, and digital marketing.

Recent sales have been negatively impacted by inventory shortages and limited working capital rather than a deliberate reduction in the product offering. A buyer with sufficient capital to restore inventory levels and invest in marketing may be positioned to rebuild sales and pursue additional growth.

**Reason for Sale:**

The owner is pursuing other professional opportunities and has increasing family commitments, limiting the time and capital available to operate and grow the business.

The owner is motivated to complete a timely transaction and is open to reasonable offers from qualified buyers. Additional financial information and operational details are available during due diligence.

Property Information

Location:

ANKOR Headwear is a U.S.-based e-commerce and wholesale headwear brand operated remotely from Austin, Texas. The business primarily sells through Amazon, its direct-to-consumer website, and established wholesale channels. Inventory storage, customization, and fulfillment operations are supported by a third-party business partner located in Irving, Texas. The business is not dependent on a physical retail location and can be operated from virtually anywhere.

Premises Details:

The business does not require dedicated retail or office premises. Operations are managed remotely, with inventory storage, product customization, and order fulfillment supported through an established third-party partner. No commercial real estate is included in the sale. A new owner may continue using existing fulfillment arrangements, subject to agreement, or transition operations to their preferred facility or fulfillment provider.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

ANKOR Headwear offers multiple opportunities for growth under a new owner with sufficient working capital and marketing resources.

Key opportunities include:

  • Restoring consistent inventory availability to recover sales lost during recent stockouts.
  • Expanding Amazon advertising and optimizing existing product listings.
  • Growing wholesale distribution through established industry platforms, including Faire, ASI, and SAGE.
  • Developing additional corporate merchandise, promotional products, and custom headwear accounts.
  • Increasing directtoconsumer sales through targeted digital advertising, email marketing, and customer retention campaigns.
  • Introducing additional colors, styles, and complementary headwear products.
  • Expanding into retail stores, golf shops, resort boutiques, and other specialty distribution channels.

The business has historically sold approximately 35,000 hats annually during stronger operating periods. With appropriate inventory investment and expanded distribution, management believes the brand has the potential to return to higher sales volumes and pursue further growth. Future performance is not guaranteed.

Competition / Market:

The headwear and performance apparel markets are competitive, with established premium brands and emerging direct-to-consumer companies competing for market share. ANKOR has historically positioned itself as an affordable alternative to higher-priced premium performance headwear, offering quality products at accessible price points.

The brand has established sales history across Amazon, direct-to-consumer, and wholesale channels. Opportunities exist to strengthen its competitive position through improved inventory availability, expanded product offerings, strategic marketing, and additional distribution partnerships.

Reasons for selling:

The owner is selling ANKOR Headwear to focus on other professional opportunities and growing family commitments. While the brand has demonstrated significant historical sales and established multiple distribution channels, the owner no longer has the time or additional working capital required to fully capitalize on its growth potential.

The business would benefit from a new owner who can prioritize inventory replenishment, marketing, and expansion. The seller is highly motivated to complete a timely transaction and is open to reasonable offers from qualified buyers.

Trading hours:

24/7 online sales; operations managed during standard business hours

Employees:
0
Years established:
5

Other Information

Support & training:

The seller is willing to provide reasonable transition support to ensure a smooth ownership transfer. Training can include an overview of Amazon Seller Central, Shopify, wholesale ordering platforms, supplier relationships, inventory management, product sourcing, marketing history, and day-to-day operating procedures.

Introductions to existing manufacturing and fulfillment partners can also be facilitated, subject to their consent. The seller is flexible regarding the transition structure and will work with a qualified buyer to establish a mutually agreeable training and handover period.

Financing available:

No

Inventory / Stock value:
$30,000 - included in the asking price
Home based:
This business can be run from home
Relocatable:
This business can be relocated
Contact Seller