Own a well-established, coach-led CrossFit affiliate in an affluent part of Austin, one of the country’s fastest-growing metro areas. Over the past several years this gym has built a loyal community of roughly 150 members and a reputation for exceptional coaching, backed by a perfect 5-star Google rating with more than 100 reviews.
The membership is the kind every gym owner wants: mostly professionals, entrepreneurs and parents aged 35 and up, largely from households earning $200,000 or more and living within about 10 miles. Recurring membership dues of about $281,000 a year make up the large majority of revenue. Roughly 80% of members are on autopay, and fewer than 1% of billings fail.
The business is built to run without the owner on the floor full-time. A team of certified contract coaches delivers classes, an automated follow-up system books new leads into a free class, and about 80% of prospects who attend a first class join. The owner coaches only 9–12 hours per week today. A buyer who wants to coach can capture significantly more cash flow: 2025 SDE for an owner who fills the coaching role was approximately $143,000.
The highly visible, approximately 3,600 sq. ft. facility offers ample parking, a well-equipped Rogue and Concept2 training floor and recovery amenities, and a sublease tenant adds income. Peak utilization runs 60–70%, leaving clear room to grow without more space.
Marketing spend is minimal today, members accepted the last price increase without issue, and first-half 2026 revenue is up over the prior year. This is an ideal opportunity for a CrossFit coach ready to own, or an owner-operator who wants an established brand and community in a growing market. Qualified buyers will receive the Confidential Business Report after signing an NDA.
- Asking Price:
- $225,000 Furniture / Fixtures and Inventory / Stock included
- Sales Revenue:
- $383,263
- Cash Flow:
- $108,167
Property Information
- Real Estate:
-
Lease
- Location:
-
Leased, approximately 3,600 sq. ft. stand-alone facility with high visibility, ample parking, restrooms and a shower. The lease runs through December 2027 and the landlord has indicated openness to an extension. All-in rent is approximately $5,650 per month.
Business Operation
- Expansion Potential:
-
Invest in paid marketing (current ad spend is only a few hundred dollars a month against an ~80% trial-to-member conversion rate); build coach-delivered personal training and small-group programs; add HYROX-style and specialty classes to fill open capacity; revisit pricing, last raised in 2023; reactivate former members through the ~2,000-contact email list; or add a second location in the growing Austin market.
- Competition / Market:
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Competition includes big-box gyms and a small number of other CrossFit affiliates. The business stands out on coaching quality, personalized programming and a tight-knit community, which drive most new members through referrals and a perfect online rating.
- Reasons for selling:
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Owner is growing his family and is ready for the next phase of life.
- Employees:
- Team of part-time contract (1099) coaches; the owner coaches 9–12 hours per week.
- Years established:
- 5
Other Information
- Support & training:
-
The Seller will stay for six months, and up to twelve if needed, to transition members, coaches and operations, in whatever role the buyer prefers, including head coach or manager. The Seller will sign a non-compete and non-solicitation agreement.
- Owner financing:
- Owner financing is available. Please contact the seller for more information.
- Financing available:
-
The Seller will consider financing a portion of the purchase price for a qualified buyer and will entertain offers of varying financial and legal structures.
- Furniture / Fixtures value:
- $77,000 - included in the asking price
