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Listed by:

Baton

Established California Food And Wine Festival Acquisition For Sale

El Cajon, California - South, US
Asking Price:
$3,100,000
Sales Revenue:
$1,264,571
Cash Flow:
$613,914

Acquire an established annual food and wine festival with 22 consecutive years of operating history, more than 11,000 attendees and a waterfront November event format. The opportunity includes the brand and trademarks, website and domain, proprietary event technology, operational playbooks and established sponsor, exhibitor and venue relationships.

Offered at $3,100,000, the event reports revenue of $1,264,571 and adjusted cash flow of $613,914. Sponsorship contributes approximately 55% of revenue, ticket sales 36% and exhibitor fees 9%, supported by more than 30 sponsors and 250 exhibitors annually. Owned marketing resources include a 130,000-contact email database and 55,000 social followers.

There are no employees or direct payroll. A separate management company owned by the founders supplies year-round sales, marketing and administration, with event-week labor contracted. The financial figures already reflect the management cost. A buyer must continue an agreed management arrangement or bring those functions in-house.

Tourism, port and international trade relationships support the event. The owners report approximately $315,000 of combined cash sponsorship from two airline-related partners for the 2026 festival, alongside a move to a two-day, single-venue format.

The founders seek a strategic events, hospitality, lifestyle or media buyer. Enquire for the event rights, sponsor agreements, management arrangements and transition options.

Property Information

Real Estate:

Lease

Lease Terms:

The event uses a waterfront venue. Buyers should review the venue agreement, future event dates and transfer arrangements, alongside the separate production-management agreement

Location:

El Cajon, California

Premises Details:

The festival operates at a waterfront venue in California. The business is listed in El Cajon; venue and event-occupancy agreements form part of the acquisition review

Business Operation

Expansion Potential:

Develop the owned audience, sponsor relationships and event partnerships within an existing events, media or hospitality portfolio. Assess the two-day format and future agreements alongside production costs

Reasons for selling:

The founders wish to pass the event to new ownership after 22 years

Employees:
No employees or direct payroll; management and event labor are supplied through separate arrangements

Other Information

Support & training:

One co-founder is available for a defined six-to-twelve-month advisory period. The other may continue in an operational or relationship role with a suitable acquirer

Listed by

Baton