Boat sales business
This Northern California business retails the top brands of high-performance sport-fishing power boats, as well as pontoon boats, special order bay boats, fish and ski family boats, tackle, boat parts, accessories, and clothing. The majority of the company’s sales are new boats, but it also sells used boats. The company has a full-service repair shop and provides warranty work on the brands it sells. Its fiberglass shop can handle most insurance claims. Customers choose to purchase boats from this business because they trust the technical expertise of the repair shop.
The company brand dates back to 1983. Since purchasing the business in 2007, the current owners have continued to grow the business. They expanded from selling just one or two boat brands to five, and have worked hard to build the brand and its internet and social media presence. In 2019, the sellers started a branded marketing program, and their loyal customer base has embraced it wholeheartedly. The program offers branded merchandise and discounts on parts and accessories to entice boat sales. The branded products bring customers back and creates a sense of community among customers.
This business has potential opportunities for growth. The long-serving staff are also boat users and promoters of the brand, which is well-known in the local fishing and pleasure boat market. As the current owners prepare for retirement, the business is in a good place for the next owners to take the brand forward into another generation. Fishing enthusiasts with an entrepreneurial streak should take special notice of this opportunity.
