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Established Amazon FBA Brand In Personal Care For Sale

Oyster Bay, New York, US
Asking Price:
$67,091
Sales Revenue:
$97,844
Cash Flow:
$21,000

This is an Amazon FBA brand in personal care with TTM revenue of $97,844 and TTM net profit of $20,644 at a 21.1% net margin.

The brand was founded in December 2014 and runs across Amazon FBA in the US (62% of TTM) and UK (26%), with a Shopify direct channel adding the remaining 12%. The catalog spans 14 SKUs across two parent ASINs, and the hero exfoliating product carries over 1,000 reviews with a high star-rating and a high rank in its primary sub-category. The product line is highly seasonal, with spring and summer driving 37 to 43% of annual revenue, and the trailing three-month run rate is currently running roughly 11% below TTM.

What makes this business a good opportunity:

  • Long operating history on the same hero product. The review base, brand registry standing, and category rank that a new entrant would need 18 to 24 months of sustained ad spend to approximate are already in place.
  • 85.6% true gross margin. COGS run 14.4% of revenue, leaving meaningful headroom to absorb fee changes and PPC restructuring without breaking unit economics.
  • Multichannel footprint that goes beyond Amazon. The brand owns a Shopify storefront, an email list with over 6,500 subscribers, and an active social presence across Facebook, Instagram, YouTube, and X. None of these owned channels have been actively managed in recent years, leaving warm audiences reachable at nearzero incremental cost.
  • Listing and PPC work are the most obvious nearterm margin levers. TACoS sits at 22.5% with no dedicated ad management. The hero listing has no product video, and bullet copy runs beneath Amazon's 150character indexing threshold. All three are addressable postacquisition without incremental spend.

Inventory is not included in the asking price and will be purchased separately at cost. Current on-hand inventory is valued at approximately $14,473.

Property Information

Location:

(Completely online, no physical location needed)

All inventory is stored and fulfilled through Amazon FBA in the US and UK. No warehouse, staff, or physical infrastructure required to operate the business. UK operations carry standard quarterly VAT filing obligations.

Business Operation

Management type:
This business is owner operated.
Expansion Potential:

Four near-term levers extend the brand's existing position without new product development. PPC restructuring brings TACoS from above 22% toward 18% and expands net margin without touching revenue. Hero-listing optimization with researched bullets at the 150-character indexing threshold, expanded imagery, and a product video reinforces the same effort by lifting both organic keyword coverage and paid conversion. Additional mitt colorways can be sourced from the existing Chinese supplier without new tooling and listed as parent-child variations under the existing ASIN. International expansion into Canada, Australia, and Germany requires no packaging changes; the brand already operates US and UK with the same product range.

Competition / Market:

Body exfoliation and self-tan accessories sit inside a durable personal care segment with predictable repeat-purchase behavior. Amazon dominates entry-tier sales in the category, where review depth, listing presentation, and inventory availability drive conversion. The brand's 11-year tenure, 1,033-review base, and category rank are positions that take competitors years to replicate.

Reasons for selling:

Looking to allocate time and capital to another venture.

Trading hours:

10 hours per week

Employees:
0
Years established:
10

Other Information

Support & training:

Seller will provide up to three months of post-acquisition support covering supplier relationships, reorder process, Amazon account operations, and Shopify channel handover.

Financing available:

Options available for financing with a loan.

Inventory / Stock value:
$14,473
Website:
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Home based:
This business can be run from home
Relocatable:
This business can be relocated