Based in the Rocky Mountain West, the Company delivers water and air filtration solutions through its e-commerce platform, serving residential, commercial, and industrial customers across the United States. The Company offers a comprehensive range of both Original Equipment Manufacturer (OEM) and private-label products, providing customers with an extensive selection of filters through its online platform. With a Direct-to-Consumer model, the Company delivers competitive pricing and fast shipping from its centralized distribution center.
Key Aspects
- The Company offers a wide range of water, air, and industrial filters directly to consumers through a userfriendly ecommerce platform with nationwide shipping.
- The Company features a privatelabel line, offering highquality, costeffective alternatives to OEM filters.
- Strong customer loyalty drives consistent sales, with 48.6% of purchases in 2024 generated from repeat customers.
- The customer base is highly diversified, with no single customer representing more than 0.1% of total revenue in 2024.
Current Markets
- The Company provides a wide range of filtration solutions to residential, commercial, and industrial customers in the United States. The Company operates exclusively online, offering a combination of brand-name and proprietary products.
Real Estate
- The Company operates out of a 31,000-square-foot flex facility, including warehouse and office space, owned by an affiliated entity. The facility is not expected to be included in a transaction; however, ownership has indicated that the lease is assumable post-sale.
Shareholder Objectives
- The Company is owned by a single shareholder, who is seeking a buyer to capitalize on and contribute to the future growth of the Company. The shareholder wishes to exit the Company but is willing to remain in his current role for up to two years post-sale to support a smooth transition of ownership. The shareholder is open to various deal structures to facilitate a transaction.
