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E-Commerce Fitness & Exercise Equipment Business For Sale

Croydon, London, UK
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Available on request

Fully Relocatable Online e-Commerce Business
Currently Run On Only Few Hours Each Week
Product Page #1 For over 90 Amazon Search Terms
Accounts Available Year End June 2021
Annual Turnover £14,395
Gross Profit £8,481
Active Amazon Sales Account
Top Keyword Search Rankings on Amazon
Owner Operator/No Staff
Fantastic Online Reviews
Potential To Expand Products Offered
Scope For Further Marketing
Ideal Bolt On Acquisition

REF 7810 – Relocatable E-Commerce Fitness & Exercise Equipment Business

Blacks Brokers are pleased to bring to the market this relocatable e-commerce fitness and exercise equipment business currently located in Croydon, Greater London.


ProMettle was established by our client in 2020. ProMettle is a sports brand specialising in home exercise equipment, aimed at all ages and abilities. Currently successfully selling resistance bands and skipping ropes, with the possibility of expanding into other product areas. Exercise equipment is a huge industry with large growth potential, especially within the area of home exercise. Our client has ensured the business has an excellent reputation and superb reviews are noted online. ProMettle has an active sales Amazon sales channel - https://---.------.--.--/stores/ProMettleFitnessEquipment/page/CAC779F3-5BB6-4B8B-851E-DA169B9DA600?ref_=ast_bln


ProMettle is currently operated from our client’s home office in Croydon. A new owner could manage the business successfully from anywhere with internet access.


Due to our client’s other business commitments and career development plans, ProMettle has been managed on a very low key basis alongside other work – this has meant the business is yet to meet its full potential. With the right investment of time and expertise, this business has huge potential for growth.


The idea behind ProMettle is to empower individuals to ‘Discover their Mettle’ through self-motivation and discipline, within their own space and under their own conditions. The ‘Pro’ (professional) element designed to provide customers with a sense of being part of an exclusive and esteemed brand, while the ‘Mettle’ element touching upon the deep and very human aspects of resilience, tenacity, and determination, especially in the face of hardships. This is reflected in the archetypal image of the rising phoenix.
The trademark image is both motivational and relatable. People often have the incentive or impulse to become fit and healthy, however many struggle to maintain an active lifestyle. The rising phoenix allows customers to visualise and embody their inner strength and determination in order to develop a fitness routine and remain consistent, reclaiming their motivation when it drops.
The target market therefore is wide, covering beginners looking to get into shape and become the best version of themselves, as well as those with a moderate to high level of fitness. This wide target audience is catered to through the range of resistance levels (extra light, light, medium, heavy, extra heavy) within each set of resistance bands, as well as the removable weights within the handles of the skipping ropes.
Our client has also developed a fitness eBook specifically for the resistance bands which comes free with every purchase. The eBook includes detailed guides for individual exercises, as well as workout routines catered to all abilities. Feedback on the eBook has been extremely positive and gives the product added value.


The business operates with our client only working on a part time basis (very limited hours).


The accounts year end June 2021 show that the business has an annual turnover of £14,395 and a gross profit of £8,481. In the 18 months that the business has been trading it had generated a total income of £22,000. Full financial information can be made available after viewing.

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