E-commerce Amazon Shopify International Cleaning Brand 7K+ Subscribers
Deal ID: WSSB31
Overview
Premium reusable microfiber cleaning brand founded in 2024, positioned in the chemical-free bathroom and glass cleaning niche. The business has rapidly become a recognized category leader in the UK, with expansion into Australia, Ireland, and accelerating traction in the US. The brand benefits from a strong organic Amazon ranking, 100K+ customers served, and a premium product perception supported by 4.7-star reviews (1,700+ on hero SKU). Paid acquisition is structured and optimized across Meta and Google, supported by a 70K+ email database and 7K+ active subscriptions. Operations are systemized with established suppliers and 3PL integration, resulting in low founder dependency and a lean cost structure.
Purchase Price: £4.2M
Industry: Consumer Products / E-Commerce / Household Cleaning
TTM Revenue: £2.53M (calculated: £1.93M Shopify + £600K Amazon)
Last 30 Days Revenue (Shopify): £301K
TTM Net Profit: £632K–£759K (calculated at 25–30% margin)
Net Margin: 25–30%
Orders (Shopify): 133K
Customers: 115K
Returning Customer Rate: 15%
Years in Business: 2
Business Model: DTC (Shopify) + Amazon
Turnkey: Yes
Online: 100%
Growth Opportunities
Significant headroom exists in US expansion, where early traction is forming. Amazon can scale further through expanded PPC and additional SKUs. Subscription growth is accelerating, creating predictable recurring revenue. With 70K+ email subscribers and 7K+ active subscriptions, lifecycle marketing and bundle optimization present strong margin expansion opportunities. Product line extensions and international marketplaces remain under-penetrated.
Exit Advisor Takeaway
This opportunity aligns well with investors seeking stable, high-growth, and largely turnkey digital assets. With 25–30% net margins (above many DTC peers), strong review equity, subscription traction, and profitable paid acquisition already validated, the brand sits beyond proof-of-concept and into scalable infrastructure. The combination of category leadership, recurring revenue, and international whitespace creates a compelling platform for strategic or private equity buyers focused on consumer roll-ups or Amazon/DTC aggregation.
