For sale is a DTC Wellness and Relaxation brand, offering handheld devices, accessories, and supplements designed to support relaxation and sleep. Since their inception in 2022, this business combines durable products with consumables for health-conscious consumers, giving them a reason to return. Since then, revenue grew 16% YoY, while SDE increased by more than 30%.
Financing: Seller financing is available to a Highly Qualified Buyer, offering an attractive path to ownership with greater flexibility in structuring the acquisition. This opportunity can help preserve capital for marketing, operational expansion and other scale opportunities, giving the right buyer more room to build on the company’s established foundation.
Their catalog includes approximately 128 SKUs, with an average order value of $61.50 over the past 12 months and a repeat customer rate of 10.2%. The company develops products internally and manufactures them through partner factories. Sales run through their Shopify storefront and Amazon accounts in the U.S. and U.K. Demand continues throughout the year, with stronger activity during holiday gifting and back-to-school periods.
This brand has built a strong digital presence, leveraging strategic marketing initiatives such as targeted advertising via Meta and Google Ads, influencer partnerships, and an email list of over 500,000 subscribers, along with approximately 510,000 monthly website visitors. These efforts have driven an impressive monthly visitor count, reflecting the brand's strong market appeal and digital reach. A recently introduced companion app adds another way for customers to engage with their flagship device.
Operations combine supplier-managed fulfillment for direct-to-consumer orders with Amazon FBA for marketplace sales, supporting approximately 500 shipments per day. Direct-to-consumer inventory does not need to be purchased upfront, while roughly $90,000 in inventory is held within Amazon FBA. This structure limits the stock the owner needs to fund and removes the need to operate a warehouse.
The semi-absentee owner spends only 2 to 3 hours per week managing performance, monitoring financials, and testing ways to improve conversions. Creative strategists, media buyers, and editors handle advertising and content, while a customer support manager and seven virtual assistants manage customer inquiries. Automated systems process daily orders, allowing the owner to focus on oversight.
Several growth opportunities are already taking shape. A premium version of their flagship device is in development for a higher price point, and a bedtime sleep powder is planned to join their existing gummy line. A buyer could build subscription revenue around these consumable products, activate Amazon PPC campaigns, and pursue retail distribution. New international markets and brand partnerships offer further ways to reach customers beyond their current sales channels.
This business stands out for its unique product offerings, strong brand identity, and efficient operations, making it an enticing acquisition prospect for those seeking to enter or expand within the wellness industry.
CODE NAME: Floating Art
WC 4119
