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Listed by:

Relay Partners

Driven Hair Care And Wellness Supplement Brand For Sale

Salt Lake City, Utah, US
Asking Price:
$2,995,000 Inventory / Stock included
Sales Revenue:
$1,653,804
Cash Flow:
Undisclosed

Here's the description with the SBA line worked in, no dollar figures:

A profitable, established e-commerce brand in the hair care and wellness supplement space, built on clean-label, made-in-USA products across two complementary lines: natural hair care and bariatric and GLP-1 nutrition. The business runs lean, with only a few hours of weekly owner involvement, and carries strong, expanding margins.

A standout feature is the recurring revenue base, with 5,000-plus active subscribers driving predictable, repeat purchases from a loyal customer following. Sales are led by a top-performing Amazon channel, complemented by the brand's Shopify site, Walmart, and other marketplaces.

The business is SBA pre-qualified, so a qualified buyer can acquire it with a modest equity injection while a lender finances the majority, a strong signal of the quality and stability of the earnings.

Growth levers include paid acquisition, channel expansion, and continued momentum from GLP-1 and hair-health tailwinds. Full financials and details available upon signing an NDA.

Property Information

Premises Details:

The business runs asset-light with no warehouse and no full-time staff. Product ships more than 90% directly from US contract manufacturers into Amazon FBA and Walmart WFS, and a virtual office is maintained. Included assets: the brand, trademarks, and proprietary product formulations; the Amazon Seller Central account, listings, and strong account health; the Shopify storefront and additional marketplace accounts (Walmart, eBay, TikTok); the 5,000-plus subscriber base and customer relationships; supplier and contract-manufacturer relationships; the in-house advertising automation system and processes; and inventory, addressed at transaction and roughly $234,000 as of May 2026.

Business Operation

Expansion Potential:

The business has intentionally stayed lean, leaving clear runway for a new owner. Levers include: new product development within both niches (serums, oils, and leave-in conditioners; powders, proteins, and additional vitamins; scaling the fast-melt calcium line); channel diversification beyond Amazon's roughly 82%, especially the higher-margin Shopify site plus Walmart, eBay, and TikTok; and performance marketing on Facebook, Instagram, TikTok, and influencers, which have been tested only lightly. Early wholesale, clinic, and international relationships point to a scalable B2B path and long-term global upside for an owner with dedicated marketing or product resources.

Competition / Market:

The business sits at the intersection of two growing, necessity-based markets. Bariatric and GLP-1 nutrition is expanding rapidly as weight-loss surgery and GLP-1 medications drive a population that requires lifelong supplementation, an inherently recurring demand base. Natural, clean-label hair care continues to grow among ingredient-conscious consumers. Because the products are consumables that customers must repurchase, demand is repeat-driven rather than trend-driven. The brand competes on clean-label, made-in-USA formulations, clinically-inspired positioning, and disciplined pricing, supported by strong reviews and a loyal subscriber base.

Reasons for selling:

Lifestyle Change

Employees:
2 Part-time

Other Information

Support & training:

Ownership is committed to a smooth handover and is open to a meaningful, hands-on transition period. The founders will train the new owner across Amazon and Walmart operations, inventory planning, the advertising automation system, supplier and manufacturer coordination, and the product roadmap. A part-time contractor team was recently brought on to learn the listings, promotions, and advertising, providing an additional knowledge backup for a new owner. Ownership has also expressed ongoing availability to help the new owner succeed beyond the initial transition.

Financing available:

SBA Financing Pre-Qualified

Inventory / Stock value:
$235,000 - included in the asking price
Relocatable:
This business can be relocated