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This listing is for a display advertising, eCommerce, and affiliate business created in November 2014 in the personal care niche. The WordPress site provides content based around a specific type of beauty care products, with a Shopify storefront providing a white-label product line for the business. The business first started as a blog which transitioned into providing their own products sold through the included sub-domain via Shopify. The business provides eBooks as additional eCommerce products with 80% of the content sites traffic stemming from Pinterest. The content site features a DR26 domain and an even spread among the top three pages. The Seller outsources blog content to produce two new articles per month, and minimal effort is required to maintain the business at this time.
This business primarily generates income through display advertising (52%) using the Mediavine ad network, eCommerce (43%) using the Shopify platform, and affiliate (5%) revenue generated from Shareasale. The top three traffic channels for the content site include social media (80.8%), direct (12.3%), and organic search (5%) signals. The top three countries in terms of generating the most traffic to the content site include the US (70.25%), CA (5.64%), and GB (2.68%) audiences respectively.
There are no employees currently on the payroll for this business at this time. The Seller currently spends a majority of their time checking and fulfilling orders, and posting Pinterest pins on a weekly basis. One new article is published every two weeks, and this content is outsourced to a freelance writer. This outsourced writer is willing to continue with the business if the Buyer would like, and their contact information will be provided in the sale. The Seller has outsourced help to create four eBooks that drive additional eCommerce sales for the business.
Suppliers for the physical eCommerce products are located in Canada, USA, and India. Orders are fulfilled by a 3PL located in Oregon where the physical products are stored.
This business includes an email list with over 26,000 subscribers plus an additional list of 11,538 push notification subscribers. When a new article is published an email is sent out to both subscriber lists. These email lists are not currently monetized serving as a growth opportunity for a Buyer to consider.
Growth opportunities for this business according to the Seller include ramping up the new article posts to publishing once per week, adding to the product line, and growing the social media following. This business features a 34.47% return customer rate in TTM, which serves as a growth avenue for the Buyer to explore further.
The business includes social media accounts for Pinterest, Facebook, Instagram, Twitter, and Influence.co. Pinterest is the main source of traffic to the content site. The Instagram and Facebook account also drive a decent number of traffic with 50,000 followers in total across both accounts. No link building has been performed on this business serving as another growth opportunity for a Buyer to consider.
*The Seller is personally tied to the business and the site's content, and willing to leave this content as-is.
*Organic traffic has declined since 2018 in which the Seller states is likely due to Google algorithm updates. The Seller's primary focus has since been on Pinterest, and further details will be provided to active Buyers.
**Learn more about this listing by scrolling down to the FAQ section**
Real Property Included
Increasing the number of new posts to weekly publishing
Growing the social media following
Adding to the product line
Adding additional monetizations
Growing and monetizing the email lists
The Seller would like to focus on other business opportunities
Online Business - 24/7
Financing may be available, please enquire.
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