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This listing is for a display advertising, affiliate, sponsored posts, digital product, and Amazon Associates business created in January 2017 in the home niche. The WordPress site features content related to DIY projects and home decorating tips. The business has an active social media presence with over 43K followers on Pinterest. An email list with over 4,148 contacts is included in the sale the Seller spends minimal effort maintaining the business.
This business primarily generates income through display advertising (70.5%), affiliate (21%), sponsored posts (6.8%), digital product (2.7%), and Amazon Associates (0.7%) income streams. The top traffic channels for this business include social media (77.56%), organic search (15.6%), and direct (6.02%) traffic signals. The top three countries in terms of producing the most traffic for this business include the US (76.96%), CA (7.18%), and GB (2.68%) respectively.
There are no employees on the payroll at this time and the Seller uses outsourced help to maintain the business. The Seller's primary role consists of updating weekly finances, tracking trends for traffic and income, adding members to the Facebook group and email list (if applicable), answering comments, and posting to Instagram. Outsourced VAs help the seller with Pinterest management, technical maintenance, and email marketing. These VAs could be willing to continue on with the new owner.
The business generates a majority of income through display advertising with a fair amount coming from affiliates (Amazon, RewardStyle, and Skimlinks) including brand sponsorships. The Seller has set up tripwires to generate a small portion of income with the potential to grow this revenue further should a Buyer wish to explore this option. Sponsorship packages are typically a blog post plus social media shares and run about $1,000-$1,500 which makes up 6.8% of the total revenue for the business.
Pinterest makes up about 80% of the site's visits which accounts for a large portion of the ad income. Growing and optimizing this platform serves as a scaling opportunity for a Buyer to consider.
The business includes an organic backlink profile through guest posts on brand blogs and the occasional image link from high authority sites. An email list with over 4,135 subscribers managed through ConvertKit is also used to generate a good portion of traffic to the business. The Seller has consistently sent emails 2-3 times a week which drives traffic to the site for ad income. The Seller currently has small marketing tripwires in place that bring in about $75/month, and more information will be provided to active Buyers.
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Real Property Included
Targeting new keywords with content
Publishing more affiliate content
Updating existing articles to improve SEO
Growing the included email list
Optimizing sales funnels outside of display ads
The Seller would like to focus on other business opportunities within a different niche.
Online Business - 24/7
Financing may be available, please enquire.
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