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Sunbelt of Edwardsville

Direct Mail Marketing Company For Sale

Missouri, US
Asking Price:
$1,200,000
Sales Revenue:
$750,000
Cash Flow:
$350,000

This direct mail marketing business, along with its online component, serves the residential direct mail marketing needs of southwestern Illinois. The company was established in 2014 to provide local and regional businesses that serve the metro east area of St. Louis with an affordable and effective advertising medium that reaches right into the homes of their target potential consumers.

The business currently offers seven mailers per year, each consisting of 16 pages plus inserts and solo-mailed postcards. Looking forward, the company has the capacity and demand to expand the number of issues per year as well as the number of pages along with various other add-on offerings.

The business is established (approximately 90% year-over-year customer retention rate) and is turn-key for any buyer. The company has an average sales revenue of more than ($750,000) seven hundred and fifty thousand dollars a year with an average adjusted cash flow of approximately ($350,000) three hundred and fifty thousand dollars. The business generates cash flow at high margins, greater than 45% in 2021, and has the market capacity to expand its product offerings allowing for significantly increased revenue looking forward.

The current owner is willing to stay during a transition of ownership period, and to continue managing any customer accounts that would be helpful and prudent.

Property Information

Premises Details:

N/A

Business Operation

Expansion Potential:

There is opportunity to grow the business via increased page counts within the magazine. The online component is another potential major revenue stream, as are the insert and postcard programs. There is capacity to offer more issues of the magazine each year. Another option would be to create an annual home improvement directory. With the right owner, any of the above are possible.

Competition / Market:

Indirect and substitute competitors include digital advertising and marketing. Two nearby competitors exist, but the business has seen little business impact as a result.

Reasons for selling:

Owners have relocated and started a similar business in their new home state. They are looking to put their full focus on developing and growing that new business.

Years established:
8

Other Information

Support & training:

The current owners are committed to the continued success of the business and will work with the buyer during a transition of ownership and training phase. The transition of ownership plan will be negotiated and defined as part of the transaction.

Financing available:

Downpayment Required: NEGOTIABLE
Financing is Available

Home based:
This business can be run from home.
Relocatable:
This business can be relocated.

Contact Sunbelt of Edwardsville

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