The Company provides digital marketing and visual content services to home builders across the United States, including construction progress photography and finished home photography. The Company helps home builders document project milestones and professionally showcase completed homes through high-quality visual content
Key Aspects
- The Company enables home builders to increase the number and retention of new home buyers by engaging customers in the building process, improving customer referral rates, and improving visibility for out of market customers.
- The Company maintains a strong customer base with total customer revenue growing at a compound annual growth rate (CAGR) of 20.9%, from 2017 through 2025.
- The top five customers' total revenue increased at a CAGR of 14.9% while their share of total revenue decreased from 81.3% to 22.0% from 2017 through 2025.
- The Company has a proprietary digital platform that home builders can directly integrate with their online portals to provide home buyers with automated photo updates.
- The Company generated strong revenue, gross profit, and adjusted EBITDA growth with CAGRs of 41.2%, 49.8%, and 86.1%, respectively, from 2023 through July 31, 2026.
Opportunities
- Expand geographically into underserved US markets and internationally into Canada.
- Grow market share by targeting sales and marketing campaigns toward the largest unserved home builders, as well as expanding with customers into other divisions.
- Expand product offering to include commercial construction photography and more finish photography.
- Grow revenue by selling rights to use the expansive photo database for metadata applications.
- Diversify revenue by developing a new service line offering existing home photography.
Headquartered
• Michigan, United States
Current Markets
• The Company primarily serves home builders in 22 states and 39 metro areas across the United States.
Real Estate
• The Company does not lease or own an operating facility and the Company's personnel work remotely or at residential jobsites.
Shareholder Objectives
• The Company is fully owned by two shareholders who are seeking retirement. The owners are open to a variety of deal structures and are willing to remain with the Company for a period of time to ensure a smooth transition of ownership.
